It seems that the digital revolu
tion has tremendously hurt the
newspaper industry. Newspapers have been closing, reducing distribution
and laying people off. I was thought that the newspaper industry was
dying due to the increase of technology consumption. Well it turns out
that some newspapers have taken a turn for the better since last year
annual circulation reports.
According to New York Times Article “Digital Gains Help Newspaper Circulation Figures”
there has been a steady increase in digital circulation of newspapers
this year. Digital circulation of newspapers last year accounted for
9.8% of total average circulation while this year it is up to 15.3
percent. According to the Audit Bureau of Circulations
that is more than a 50% increase from 2011 to 2012. Digital circulation
refers to tablets, smartphones, e-readers and metered Web sites.
For some newspapers it turns out that the digital revolution is helping
their circulation increase. Newspapers like New York Times and The
Wall Street Journal are among the most popular of the papers that are
benefiting. The New York Times increased their daily circulation
average with the help of digital circulation by over 40% from 2011 to
2012.
There was another New York Times article called, “Small Gain in Newspaper Circulation, Aided by Digital Subscriptions”
that discussed some very intersting facts in regards to the latest
statistics to be released. The article said, “Under audit rules,
newspapers can count paid digital subscribers more than once if they
have daily access to digital content on multiple platforms like mobile
apps or tablets as part of a bundled subscription package.”
This
makes me wonder how accurate the latest statistics really are. Also it
makes me interested to see if the increase in circulation is reflected
in their profits for the year.
Overall many are optimistic about digital circulation helping newspapers. Which is a major turn from the articles posted a few months ago that were feared the newspaper industry was on a downhill spiral. The chief executive of the Newspaper Association of America, Caroline H. Little said, “We’re particularly gratified to note that newspapers’ embrace of digital platforms, as well as smart and efficient circulation strategies for print products, are reflected in the numbers, which clearly demonstrate positive trends in total circulation growth for publishers.” Personally I would love to see if all of these numbers are correlating to profits for the newspapers, or just helping them stay alive. It seem to be a good thing for newspapers, but only time will tell if it leads to a successful business plan for the future.
About.com.Journalism gives a very good explanation of how newspapers can get remain profitable in the digital revolution. In the article, “How Can Newspapers Remain Profitable In The Digital Media Age” by Tony Rogers, it says that many newspapers require a print subscription to receive online access. This is done because the online advertisements do not pay enough for a digital paper to be profitable, based on advertisements alone. The Democrat-Gazette is just one of the papers using its website to essentially keep the printed paper alive. The Democrat-Gazette believes that the money is in the printed press not the online access. Walther E. Hussman, jr. is a third generation newspaper publisher, and says “"The economics are still with the printed newspaper" and he believes that many papers of lost their print subscriptions because readers can access articles online for free.
It is very interesting to see how different newspapers are using the digital revolution to keep their companies alive. It seems that the digital revolution nearly eliminated the printed newspaper, but many are strategically learning to use the digital age to their advantage. I wonder if these struggling papers will ever find a way to be as profitable as they once were, or if it will be an ongoing battle with the digital revolution.
To check out the future of newspapers, check out this Youtube video with John Temple. He discusses the transition of the newspaper industry to a digital forum. He introduces the idea of an inclusive paper, where readers and journalist together participate in the paper online. He feels that people will have an opportunity to read and participate in the topics they have an interest in. He feels that this participation is a great benefit of the digital revolution for papers.