Its' difficult for smaller companies to shine when large scale companies get all of the shine. Google has pushed its competing rivals buttons such as Yandex. Yandex is a Russian Internet company which operates the largest search engine in Russia with about 60% market share in that country. According to bbc.com, Yandex alleges that its rival, Google has an unfair advantage because it insists device-makers set Google as the default search setting if they want to pre-install its Play store.
Googles restrictions are conflict with the way Yandex markets its company. The amount of shares on android phones are affected because of Google services. "Google's rivals have claimed Android is used as a way to give Google's other services an unfair competitive advantage". (bbc.com)
Although Yandex has filed an antitrust complaint against Google, the search engine has yet to respond. Google will most likely make an account that their rival search engines can be downloaded to android phones as long as their services aren't pre-downloaded.
It's agreeable that Google is one of the largest most used search engines. With such reliable and safe services, Google attracts millions of servers worldwide. Of course others countries would like their citizens to use there soft- ware hence that challenge of competing against Google. Other internet companies have complained about the unfair benefits that Google has. The "take-it-or-leave-it" rule where manufacturers can either install all of Googles complete serve including google maps, gmail, google play, or reject cellular service all together.
"We believe that user-centric services, such as search, maps, email, etc., should be unbundled from the Android OS. It is essential to return to a level playing field where competition is over quality of products and services rather than bundling and pre-installation."
Android is by a long way the most popular mobile device in Russia. Googles restriction of apps and other services are pushing away customers from local smart phone vendors in Russia. "Google has been under investigation for years in Europe regarding its approach to desktop search -- something that Yandex's CEO has publicity backed. The European Commission also recently voted to push forward with legislation that could see Google (and other search providers) forced to unbundle its search engine from its other services.Google wants there search engine to be the main search engine or nothing at all.