Question: What do you do when a good idea goes bad and blows up in your face?
The answer is : Hire a fast acting and social media savvy PR team.
Over the last few weeks, Pepsi Co has hit a bit of a snag over some crazy allegations. Pepsi missed their mark with their latest commercial starring Kendall Jenner. The commercial, although pretty entertaining was called "Tone Deaf" for its lack of empathy for protesters in movements such as Black Lives Matter. The commercial has been removed from Pepsi's Youtube account but that didn't mean that the commercial didn't go unnoticed. People from all over the internet, especially Twitter, reacted to the commercial.
Photo Via Twitter
Bernice King, daughter of the late Dr. Martin Luther King commented on the outrage of the commercial
"If only daddy would've known about the power of #Pepsi" - Bernice King
Photo via Twitter
It took less than 24 hours for the PR reps at Pepsi to make a response to all the outrage it received.
A big reason why Pepsi knew about the "bad" taste it left in the mouths of those that watched the commercial, was because of twitter and its new feature " Twitter Moments".
Twitter Moments is Twitter's way of combining the trending topics list with live tweets.
"Moments are curated stories showcasing the very best of what’s happening on Twitter. Our Moments guide is customized to show you current topics that are popular or relevant, so you can discover what is unfolding on Twitter in an instant."
Anybody that has a twitter can curate their own "moment". Whatever may be going on in the area, in the news, or online can have it's own moment.
For PR companies, Moments is a great tool to see how people all over are connecting and reacting to a company or a person. It's easier than having to monitor mentions of said company or person. There are settings to control when and where these tweets are being sent.
Can't wait to see what other tools twitter comes out with to help PR professionals.