(Image provided by konradmarkham.com)
Social media has taken over America for quite sometime now and maybe it's time that it'd be dethroned. It seems like with the help of big apps like Snapchat and Instagram, or sites like Twitter and Facebook, that news have a better platform to spread. These platforms are huge and they reach millions of viewers. Which would seem like a great thing for journalism. Well that's not what CEO Jason Calacanis thinks. We can actually say that he thinks the opposite. Here's what the CEO of Mahalo and Weblogs Inc. thinks:
"It's really perverted the nature of the news business. I think email cuts out all these middlemen."
By middlemen, he is referring to sites like Facebook, whom is often used as a news outlet. Facebook in the past and recently, have received backlash for containing 'fake news'. Calacanis believes that his email newsletter site 'Inside' will prevent that.
So it is definitely not a new idea and actually more of an old one. We do still have email and newsletter subscriptions, it just seems that they aren't as popular. Don't it seem like people check their apps more than their email? Jason Calacanis has an answer for that.
“You can get 500,000 people to download an app, but only 1 percent or less will use it a day. And then I realized, I took the same information that was in the app, I emailed it to the same audience and 40, 50, 60 percent opened it every day.” he said.CEO Jason Calacanis made another good point, also mentioned in the Recode article. He went on to say that when writers and journalists are sending there articles through email that they would more concerned with the reader. Which will make the journalist focus more on its quality. Instead with social media, he says those journalists are more likely to focus on "..the most salacious headline that..can trick somebody into clicking.."
Inside.com's CEO believes that this is the good idea to 'save journalism'. What he needs to conquer is how the transition might be for all individuals across all demographics. Some people still have about 1,200 unread emails in their inbox. I wish him luck with that one.