Out of all the countries in Europe, the United Kingdom leads the way in Video Gaming. Creative industries explains in a 2014 article, "The UK has been widely identified as the leading industry for games development in Europe. The Games Developer Conference (GDC) (a government source in which they promote U.K. Creative industries), polled 400-plus games professionals across europe and found that the UK emerged top for tax incentives and also as the best source of games both 10 years ago and as the likely source of the best games in five year from now". It leads the way in tax incentives and apparently its a fan favorite with the best games in the past 10 years as well. The U.K. is one of the largest development markets in Europe and a lot more people play video games there than you think. In fact, 95% of U.K. gaming companies sell products outside the U.K. so that means most of them get money other ways and that they are very profitable. This is showing that video games are doing well in the U.K. And according to Creative industries article, "Twice as many Britons would miss playing video games as watching DVDs" from a Communications Market source. So more people are into games than movies.
The audience they are targeting is actually more middle age and older people. About 70% of the population plays video games, that is a huge portion of Britons that are involved in video games. The video games are booming over in the United Kingdom.
The U.K. is keeping up with the times because they are increasing their internet speeds, pushing the PC market, making things more affordable and increasing the growth of social networks. These all are making the video game industry for U.K. better. The app market is a huge chunk of their video game production. Just like Japan, they are really into pushing mobile gaming sales. "According to Creative industries, The UK is a unique market for the games industry. Straddling both the USA and the wider European markets, it also provides fast-track access to the Middle East and India and has become the top inward-investment destination for companies outside of Europe. For early stage and new technology and content players, the UK is an essential first market due to its early-adopter environment, meaning companies can test their new applications in a well developed and high-spending economy".
All of this content is giving a background look of how the U.K. is doing in Europe compared to other continents and countries. Since U.K. is one of the world's biggest media platforms, they have a big advantage with making great games overall.