Global Media News

NHL Playoffs Scoring In Social Media

            Social media is making its name known during the NHL playoffs. Whether its on Twitter with fans or teams live tweeting the games, or Snapchat using its filters to let fans share their playoff experiences with other fans, Social media has found its calling to break out this year and its through the playoffs.

            Instagram has been the biggest hit this post-season with numerous accounts posting graphics informing fans of what occurred during the games throughout the league. For example “Sportscenter” which is an affiliate with ESPN has been posting numerous graphics of the team that wins the matchup that night with the score and the series lead.

 

Tanner Pearson nets the game-winning goal in overtime to lift Kings over Sharks, 2-1.

A photo posted by SportsCenter (@sportscenter) on Apr 18, 2016 at 10:42pm PDT

            The NHL’s personal Instagram has been doing its fair share of posting this post-season with posts including the winning teams celebrating or fan pictures, but they seem to be shying away from posting content updating the fans of what the score was besides using clever innuendos.

            The Twitter accounts for each team involved in the playoffs have been doing what they do best and that is live tweet. Live tweeting has been huge for NHL teams during games because it is a way for fans to obtain key information that they will not see on the big screen. The New York Rangers have been using GIFs with their live tweeting this has been used by several teams to give the tweets some humor or life so fans aren’t just seeing words.

GOAL!!!! Rick Nash!! Shorthanded!!! 1-0 #NYR!! #Nashty pic.twitter.com/xuMvwuJFmo

— New York Rangers (@NYRangers) April 20, 2016

            The NHL’s account is the page where fans can access the most information during the playoffs without having to constantly search other teams profiles for news. For Example the NHL uses tweets such as video highlights, fan pictures, and score updates to keep fans up to date with news around the league.

            Snapchat has always used filters throughout the season but now with the playoffs here teams jump into creating new filters expressing the NHL playoffs. The NHL still continues to have their own story page during the game where fans attending can post in it to share with other fans. Teams also give fans behind the scenes playoff access with their team Snapchat pages that fans can follow.

            The NHL playoffs have been increasing the population of social media users every year as well as creating bigger opportunities for fans that are trying to keep up to date with the latest information regarding the playoffs.

Posting Anonymously: Helpful or Harmful?

    Anonymous social media can be a way to spread a rumor or get a point across without having to reveal who you are.

    This form of social media can also be a way for people to find an outlet to release any thoughts or feelings they need to get out and not fear that someone will judge them

Charlie R. Claywell of lovetoknow.com lists some reasons why anonymous social media can be a positive thing.

He says that it”

1. Offers a way to help people in need: users are not identified so those that are troubled can “find help from a non-judgmental source.”
2. Encourages meaningful dialogue: “can push important issues to the forefront.”
3. Becomes a source for breaking news: users can post news “as it happens”
4. Generates unbiased advice” ask for advise on life if they feel uncomfortable asking it from someone they actually know.
5. Provides entertainment via gossip and humor: the sites can be a way to spread jokes and celebrity news.

    Claywell also states that people who do not support anonymous social media believe that it “perpetuates cyber-bullying, slander, and other less desirable human traits.”

    To keep users safe, many of these anonymous social media sites aren't actually all that anonymous. They will find a users identity if necessary. If law enforcement needs help then such sites will lend a hand with finding out who they need to find.

    Sara Ashley O’Brien of CNN Money says that anonymous social media platforms are meant for users to “turn to the app to vent and divulge their innermost thoughts for others to “heart” and respond to.”

    O’Brien discusses the app, Whisper and how it keeps anonymous posts positive and not mean spirited. 

    To keep cyber bulling and violence from occurring through their app, Whisper “bans things like bullying, fat-shaming and slut-shaming.”

    To filter out the bad posts, Whisper made a “machine-learning system” to decide if the posts’ content is suitable for the app. 

    Yik Yak goes even further to prevent hatred by not letting high school aged kids to use the app at all.

    There are definite pros and cons when dealing with anonymous social media. Even though this apps can be a way to gain advice and spread ideas and news, it can also be unkind to many people. It is important that these sites and apps create an environment that users want to flock to and not be excluded from.

 

#nyprimaryday on Twitter,Where Do You Stand ?

Word Press for Bloggers!

                                   

Being a blogger today is more than just random gossip and talk on the web. Prominent bloggers can be quoted and used as sources for stories, as this form of journalism is becoming more and more popular. With this profession being taken seriously, it is important for bloggers to brand themselves just like any other media journalists would. So many bloggers are already using the web and Word Press is great for assisting with the transition from blog page to website. So what exactly is Word Press anyway?

Wpapprentice, a tutorial sister site for Word Press tells us how "WordPress is the world’s most popular tool for creating websites. WordPress is capable of creating any kind of website, from a simple blog to a full-featured business website. You can even use WordPress to create an online store (using the popular WooCommerce plugin)."

Word Press is great for for beginners who have no experience with creating a website. It is convenient because you don't need any special training for codes  and you can update and manage your website on any device without having to download an application.

Wpbeginner, a website for beginners using Word Press says "If you want someone experienced to setup your WordPress site, then our talented staff members are happy to help you get started." The best part is that they offer a Free WordPress Blog Setup service.

According to Wpbeginner, because of it’s robust features many popular brands use WordPress to power their websites like Time Magazine, Google, Facebook, Sony, Disney, and LinkedIn.

 

                                     


Word Press is free, making it affordable and easy for bloggers to access. For premium use it would only cost you from about $11-$32. They also feature over 2600 themes to choose from to personalize your website! Making it exciting to build while giving your website its own uniqueness.

As stated by TopTenReviews, "WordPress is very popular, so many people have created additional plugins to increase functionality. These widgets and plug-ins can be whatever you want them to be. You can add an archive list, add a list of your top posts on the sidebar and even show recent comments on the blog."

Bloggers should really use Word Press or at least check it out because according to Top Ten Reviews "There is also a list of the top referring sites, the top keywords that brought people to your blog and the links that people clicked on while visiting your blog." Also "If you want to create a following or report on a particular industry, the other stats will prove quite useful in monitoring growth and finding out how people have found your blog. "

via GIPHY

To learn more check out Word Press here https://wordpress.com/

 

 

 

"Insta-rithm" of the Feed

Instagram’s new top-secret algorithm is in the works of restructuring the order in which users receive their feed. The upcoming shift has publishers reassessing how they post to the platform.

The proposal set off an uproar from users fearing that the app would become part of a social media algorithmic apocalypse.

When Facebook bought Instagram for close to $1 billion it wasn’t just for the fun of it. Such a large scale investment would not have been made without a vision to make a return on that investment. That return will come through advertising revenue.

The shift to an algorithmic feed is a key part of Instagram’s monetization strategy.

“The goal is to help people see more of the moments they care about first, including posts from businesses. We believe making this change will increase time spent and posts viewed on Instagram, which benefits everyone who utilizes the platform,” Instagram wrote to agencies in an e-mail obtained by Digiday.

Listen in on Instagram's proposed change to its photo feed and why they used an algorithmic filter:

Facebook has a similar algorithm that puts posts in rank order. Hilary Mason, a data scientist and the founder and CEO of Fast Forward Labs in New York, elaborates on the thinking behind using an algorithm for Instagram. 

"An algorithm is really just a recipe," Mason says. "In this case it's a mathematical way of processing the data and what they're doing here is actually not that complicated. They're looking at the things that cause you to engage more, to like photos, to spend more time looking at them. They're using that to train a system that will predict which photos in your feed you're going to like the most and then they're going to show you that set of photos rather than just the chronological set of photos you would have seen otherwise."

Lets see how Complex News details Instagram's latest function:

By aggregating the feed, Instagram has greater control over what is shown, and it is able to reduce clutter. By doing so, it can serve more relevant and engaging content to increase time spent on the platform and, important, create more space for ads.

 

NYCFC or NY RedBulls? Who Is New York's Soccer Team?

    New York City Football club joined Major League Soccer prior to the 2015 season. It is a soccer club owned by both Major League Baseball's New York Yankees and English Primer League club Manchester City.

    The club calls Yankee Stadium its home for now until team officials can find a spot to built a soccer stadium within NYC's five boroughs. The teams colors are blue and orange just like the New York Mets and New York Islanders. The club has many famous players like David Villa, Andrea Pirlo, and Frank Lampard to name a few.

    "Oh my God, Pirlo and Lampard in New York!" exclaimed Yannick James, one of hundreds of NYCFC supporters who braved a torrential downpour to trek to an Adidas store in Soho for a handshake and an autograph from the mere mortals on the team.

    But the main attraction for fans isn't the players but the rivalry within New York. 

    There are two soccer teams in the MLS that represent New York. Their rivals, the New York Red Bulls that play in New jersey. It is always great to watch the games they play each other. Its been branded by fans and the media as the "I-95" rivalry and the "Hudson Derby".

    MLS commissioner Don Garber is desperate to make a splash in the United States' biggest media market - the Big Apple - and hopes the two teams can inspire each other to greater heights.

    "The league feels very strongly that rivalries drive passion, in sport generally but especially in soccer," Garber said in 2013. "We're going to have a good thing going on: Two teams trying to be the king of the New York region. That's a good thing for soccer.

    It was incredible how twitter and snapchat reacted to the rivalry. Both teams also fight to see what color the city should represent, NYCFC blue or Red Bull red. Its a hash tag that was created by supporters on twitter. #NYisred or #NYisblue.

Snapchat even created a story of the matches between the teams that begun from the morning when they would go around the city seeking for fans, until the night when the fans cheered and cried for their team. Its a big deal in New York now having two teams, the "Hudson River Rivalry" has begun

 

 

Global Media News Webcast #9: Thursday, April 14, 2016

Listen to Global Media News for Thursday, April 14, 2016

This week on Global Media News:  Everything Instagram!

• Are You a Celebrity? How Would You Use Twitter to Promote your Brand?
• Journalism & Social Media
• Cyber-bullying in the Era of Social Media
• Sanders on Social
• Clinton & Trump on Social
• Are You a Journalist or a Chat Bot?
• Can You Use Pinterest for Journalism?

Global Media News is a weekly webcast covering new media news from around the world.  GMN is a production of  Media Studies students from the SUNY College @ Old Westbury.   We scour the web for news about new media, journalism and technology.

See you next week!

Listen to our next webcast from the New Media Newsroom  streaming live on Thursday, April 21, 2016 @ 10am EST.

Can't listen live? Our next webcast of the season will be posted by 2:00pm, Thursday, April 21, 2016.

Subscribe Now!

Movie Industry Leans Too Social Media

Social media has been growing rapidly and it’s starting to take over the movie industry. Movie companies have been using social media outlets such as Twitter, Facebook, Instagram, and Snapchat to help promote their upcoming movies or even releases of digital copies of their films.

         Twitter has played a huge role in the development of social media marketing for movie companies. For example the huge blockbuster last winter Star Wars: The Force Awakens took over social media completely during the build up to the premiere and even afterwards.

         When The Walt Disney Company first released the official trailer for the film. Fans had the chance to buy tickets for the film once the trailer aired, this led to many movie websites crashing from the amount of overload of demand. Once the websites crashed social media became a place for fans to display outrage and opinions on the trailer.

         This year we had the opportunity to experience Fox’s Live Production of the Musical and also famous movie from the 1970’s Grease. The show had been promoting its brand through out the social media outlets through the cast and several teaser trailers.

         The movie became a instant hit and fans were all over twitter expressing their opinions on the show. Original cast member Olivia Newton-John tweeted.

Julianne Hough, Didi, Barry & the cast! So excited to watch GREASE LIVE (@gogrease) tonight!! I know you will be... https://t.co/CEj4SqnqSi

— Olivia Newton-John (@olivianj) February 1, 2016

         On instagram Julianne Hough of the movie Grease: Live helped promote the show by doing a countdown. Grease: Live had a very popular cast with Vanessa Hudgens, Carly Rae Jepsen, Julianne Hough, Carlos Pena, Keke Palmer and more. There is no question the powerhouse cast contributed to the success of marketing for the movie.

 

It's happening NOW on the West Coast! Who's ready?!?! #greaselive #greaseagain @gogrease #Sandy #Danny #rizzo #kenickie #pinkladies #tbirds

A photo posted by Julianne Hough (@juleshough) on Mar 27, 2016 at 6:51pm

         Facebook contributes to the success of marketing movies by the ability for people to see what their friends or pages they're following are posting. Facebook is a structured social media outlet that helps each of us control what we intend to see. Grease: Live had shared many videos on their page to promote the film as well as pictures with updates on the film.

         Star Wars had done the same thing with posting videos as well as updates consistently on their Facebook page. The one downside of all social media apps is that fans started to spoil the movie for others who didn't see it at the time. The spoilers got out of control to the point when anyone couldn't look at any comments on a post without being scared to view a spoiler.

Anonymity on Social Media

Many people these days are used to social media platforms that show off who they are. 

Usually users make a user name or link an account to another account so others know who they are.

A lot of users of Facebook, Instagram, and Snapchat want to be seen by their followers. They want to gain exposure and have other people like or comment on what they have sent or posted.

There is a different media platform that goes in the opposite direction. 

Anonymous social media lets users post and put up things that don’t reveal who they are.

Anonymous social media is a way for people to express themselves without the fear of others knowing who they are and what they are feeling or saying. It is a way of releasing your inner fears, ideas, thoughts, or even regrets. 

Although anonymous social media can be helpful to people going through hard times, it can also be harmful. 

 Jeanette Cajide of The Huffington Post says, “That when you give people a tool to express whatever they want under the cloak of anonymity, you see humanity at its worst.”

 Cajide is saying that peoples use this type of media to bully and demean others. It was set out to be a way for people to show their true feelings in a way as to not be judged. Others use it as a way to be mean and hurt others though.

Anonymous social networks are trying to steer clear of this negativity by:

1.) Not allowing people to use their own images and only images approved

2.) Having customers police the platform themselves if they see anything alarming

 

Sarah Jasobsson Purewal of CNET gives these four apps as anonymous social networking sites to use:

1.) Whisper- aimed at a younger crowd. A meme like layout of confessions.

2.) Yik Yak- location based. Can “peek” on other’s activities that are int he same “communtiy” as you

3.) After School- a teen focused app that lets teens post without worrying about their parents or teachers but not to worry, this app has staff that reviews every post before it goes up.

4.) Rumr-semi- anonymous. lets you chat with groups of friends and contacts.

These apps are trying to combat cyber bullying and hateful responses by having links to help lines that discuss bullying and its consequences. These platforms don't want to spread bullying. They want it to be a place where people can vent and even find others feeling the same way they are. 

 

What Is Cogi? How Can It Be Useful for Journalists?

                                     

Cogi is a new innovative way to record lectures, news content, and any important events needed for the future. With one tap you can record highlights of critical points and turn it into one session. You're probably wondering whats the difference from using your phone or tablet to record right? Cogi has found a new cool and creative way to simplify how you record.

How many times have you recorded at a meetings, or interviews and when it's time to play the auido back you can't seem to find the clip of a particular topic or statement? Often times we know a lot of what is being said but for clarity and confirmation we need that sound bite of what was stated but have to search through unnecessary chatter to get to it. Cogi starts to listen once you start, but doesn't save anything until you highlight the segment you feel is necessary. Once you are done it resumes to listening. You can even lablel each recording so you spend less time trying to find the clip you need.

 

via GIPHY

Using Cogi as a reporter can save you so much time when there are so many facts and details needed to be included in writing or reports and time may not always be on your side. Cogi prides that fact it “Only records the important moments, and you can review exactly what was said without wasting time on all the jibber-jabber” as stated on their website.

According to MakeUseOf.com, “Cogi supports tagging sessions with the name of one or more of your contacts for searching, using the familiar @context format from GTD methodology. Cogi also uses Twitter-style hashtags for sessions you may consider #Important or that you may want to #FollowUp on.”

As if that isn't enough, Cogi allows you to record telephone phone calls and has a feature where you can upoad pictures to attach to audio clips, making it even more useful to keep all the important data in one place.

"The app’s name is about capturing the “cogent idea” and it’s like a DVR for your life" says president and chief technology officer Mark Cromack of Santa Barbara-based Cogi Inc. "We already have implemented a private version of the app that continues to record/monitor when the screen is off." 

This app is amazing for so many different uses other than journalism, you can have fun recording small things everyday. To learn more visit John Tedesco's website where it breaks down exactly how Cogi works and features an interview with Mark Cromack.