Baseball has been referred as "America's Pasttime" from generation to generation. Baseball has evolved just as technology and life has. The technological advancement has brought fans of all ages together better than it had in the past.
Major League Baseball saw a problem in sports so they knew that they had to be "fun" once again. They had to reach out to the younger generation in order to be popular. It wasn't the sport that was being past down from father to son anymore.
Why not create an Instagram so fans can see images of what was going on throughout the year? Other teams also adapted the idea and all created their own accounts.
When looking at MLB's Instagram account you can see the pictures aren't colorful or animated. It's the same way we all pictured baseball to be, bland and plain. Comparing it to the NHL's and NFL's account, it isn't the same with the others showing life and color that would appeal to younger fans.
"To make matters worse, many of the other pictures that MLB posted yesterday failed to make the mark. For instance, it posted a picture of Jose Reyes inspecting Jose Bautista’s beard. And another picture showed a grounds keeper in St. Louis watering the dirt. Grounds keepers have an important place in the game, but it’s just boring content. Other questionable pictures include a big group of friends posing for a picture outside of Yankee Stadium, and a man holding a sign claiming he won’t shave until the Tigers win the World Series...
- Here’s what I want to see: I want to see more pictures like Billy Hamilton scaling the wall to make a catch. I want to see Mike Trout hitting a home run, and Masahiro Tanaka striking someone out. There should be more pictures and videos of walk-offs, as well as the lighter moments in baseball like bloopers and players getting pied in the face. MLB could offer plays of the day, and Throwback Thursdays (#TBT) offering clips from “this day in baseball history.” They could do more for fantasy baseball, too. It's all about the number of likes and followers in which has baseball trailing behind Football and Hockey. Fans appeal most to the fun and interaction instead of just photography and text. Major League Baseball doesn't post videos but the others do which shows a lot."
The social media tool VenueSeen compiled these stats and more from publicly posted Instagram photos to create the infographic below. The company even broke down some of major league baseball's primary rivalries to see which teams own Instagram bragging rights so far this season.
The social media tool VenueSeen compiled these stats and more from publicly posted Instagram photos to create the infographic below. The company even broke down some of major league baseball's primary rivalries to see which teams own Instagram bragging rights so far this season.
