Global Media News

Are You a College Graduate Looking for a Job? Linkedin Has an App for You

86% of students choose to go to college to get better jobs, but 44% of graduates are underemployed. LinkedIn Students help you navigate these uncharted waters of finding your first job out of school.

Aimed at helping soon-to-be college graduates search for jobs that could be a fit,LinkedIn announced a new standalone “LinkedIn Students” app. This new app will allow for networking and relieving some major stress students face in pursuit of their first job out of college.

LinkedIn describes the app as a job exploration guide. The tool offers personalized job recommendations and postings based on the career paths of LinkedIn’s more than 400 million users. The app’s algorithm is guided in part by the career paths of professionals who graduated from the same college and with the same major as a particular student.

The app also generates a list of suggested professionals on LinkedIn students could contact to try to learn more about the role, the broader field or how to apply.

 

Introducing the LinkedIN Students App for Graduates:

What students really need from us is help finding their first job out of school,” LinkedIn product manager Ada Yu said, noting that students often are aware of the need to network professionally, but don’t always know how to start. “It’s a looming thing they are thinking about, and we have rich data that we can help them through this process. We want students to check out others’ career paths because their paths might really inspire them.

Check out the LinkedIN Student App from a mobile view:

 

This app allows users to:

• Browse suggested job roles based on their education.
• Read articles curated by LinkedIn and JPMorgan Chase & Co.
• View companies that tend to hire from their schools.
• Browse LinkedIn user profiles of recent college graduates with their majors.
• View suggested jobs based on their majors and graduating years.

LinkedIn can make money from this app. Once students scroll past the daily job and alumni recommendations, they get to an “extra credit” section which will include some branded content. LinkedIn will launch with branded content from J.P. Morgan. What LinkedIn will not do, however, is recommend career paths or job openings in exchange for cash. All suggested jobs will be based on LinkedIn’s algorithm, Yu said.

 

Want to See It Live? Stream It on Youtube

YouTube is the first to launch 360-degree live streaming and spatial audio. YouTube, Live 360 content is the gateway drug between what most people watch today and the immersive era of virtual reality that is just getting underway.

Spatial audio means playing sounds the same way people actually hear — or as YouTube explains, it’s about letting you listen as you do in real life — “where depth, distance and intensity all play a role,” writes Neal Mohan, Chief Product Officer for YouTube, 

For YouTube creators, all that’s required to take advantage of this new feature is a camera that supports the technology. Other than that, there’s no change to the current live streaming process.

CHECK OUT THIS TUTORIAL ON HOW TO LIVESTREAM VIA YOUTUBE FROM START TO FINISH:

In addition, YouTube is opening up its “Live API,” which will allow any camera manufacturer interested in Live 360 the ability to use YouTube’s Live Streaming API to send 360-degree live streams to the service. This addresses the questions raised around industry adoption — that is, how YouTube plans to support the different manufacturers and solutions on the market today.

Live streaming, even free, is not new to the Internet. But it’s now much easier and allows more businesses the opportunity to reach a wider audience by integrating live streaming into their marketing plan

Consider leveraging this infrastructure for your business now.

In conclusion, spend some time finding the right live-streaming strategy to suit your personality and needs. Keep in mind that your sharing video content on a social media platform that could potentially bring lots of exposure to you and your business.

Children and Television! A Connection!

    I've always wonder how my little sister would know what new toy was coming out or what was the new item on the McDonald's kids meal. When my mother would ask what they wanted to do after their homework they would always choose one hour of an television show they wanted. 

     According to the Novak Djokovic Foundation website, "When compared with commercials on children’s channels however, the researchers found no real differences for rate of negative content or violent and disturbing behaviours. Commercials airing on children’s channels also had significantly more negative modeling than commercials on the general channels. Researchers also found a strong link between television program rating and positive content during commercials."

 

    It always interest me on how impact advertisements and shows can affect the way children respond to certain things. This isn't anything mentally, its just the way that children act after seeing a monster truck toy commercial for example. I've seen the way my sisters get when they see Taylor Swift on a show preforming, then they want to dress the same or act like her.

    Television is the first form of media that children are presented to, but most now in days use tablets and iphones before they can say their whole alphabets.

    According the the University of Michgan's department of Health Systems, "TV viewing starts earlier than other forms of media —often beginning before age two.  In recent years, TV, video and DVD programs geared to babies and toddlers have come on the market—and now even a cable channel for babies.  We don't know yet what effect TV-viewing by babies may have on their development.  We do know that time spent watching TV replaces time spent interacting with caregivers and other children.  Social interaction is critical to a baby's healthy development."

    Whatever they see on tv, they want. I used to the kid that wanted every power ranger toy i saw, or when the teenage mutant ninja turtles toys came out I wanted all four of them. So by personal experience television effected me in influencing the way I wanted things I saw.

    I can talk about the good influence television has on children but it is also toxic for kids as well. Growing up their were shows like Rocko's Modern Life and Johnny Bravo. I never realized the dirty jokes that came out the show because i was innocent in that aspect. Now that I'm older and sit down to watch them i find so many adult jokes hiding within the scripts. 

Youtube link  to top 10 Dirty Jokes Hidden in Cartoons: https://www.youtube.com/watch?v=S9Bh1ozImU8

 

 

 

Global Media News Webcast #11: Thursday, April 28, 2016

Listen to Global Media News for Thursday, April 28, 2016

This week on Global Media News:

• NowThis News:  Social Video First Distribution!
• Facebook's Answer to Periscope & Meerkat: Facebook Live!
• The NBA on Instagram
• At Bat:  The New App from MLB
• Blendle:  Is this Dutch News App a 'Spotify for News'?
• It's Already on Twitter: Are Eye Witness Posts Enough?
• #WomenOn20s: The Social Media Campaign that Put Tubman on the Twenty!
• Three Twitter Accounts to Follow

Global Media News is a weekly webcast covering new media news from around the world.  GMN is a production of  Media Studies students from the SUNY College @ Old Westbury.   We scour the web for news about new media, journalism and technology.

See you next week!

Listen to our next webcast from the New Media Newsroom  streaming live on Thursday, May 5, 2016 @ 10am EST.

Can't listen live? Our next webcast of the season will be posted by 2:00pm, Thursday, May 5, 2016.

Subscribe Now!

What I've Learned About Sports Through Social Media

    Sports are appeasing to the fan even when its up to the last play of the drive or the last better of the game. Fans come from all countries, age, and religion. Its one of the very few aspects of life that unites all people.

     I've learned a lot throughout this semester about sports and the influence social media has on it. From an athlete tweeting at a fan or the way their Instagram pages are set up for interaction, sports are very influential by the usage of social media.

    "Instagram is becoming a more prominent tool in the sports world at large, too. Major League Baseball recently launched an Instagram hub of sorts, and teams and athletes from other leagues are increasingly using the network as well."  quoted author Sam Laird

    Also learned how Snapchat uses its tools in order to bring main event live, like baseball games as an example. 

    Snapchat has upgraded its features in order to stay in the competition with Facebook and Instagram. "A chance to break into the tough area of live-streaming. Live events, particularly live sporting events, are one of the most popular and fastest growing markets in our overwhelmingly digital world."

I finally knew what a GIF was! seriously, didn't know what it was until this class. Another cool tool to use when blogging or writing an online story. these are just a few of the things i learned in order to better my future. 

    In my career I want to be a sports analyst for any of the major sport networks so learning how to communicate and connect with other professionals was great! 

 Here's the link to my Linkin account : https://www.linkedin.com/in/jeremyvalle

Why Should Baseball Fans Download MLB.com at Bat App?

The At Bat app has consistently been one of the most popular sports apps on the Apple App Store as well as the Android Play Store. It is free and allows users to get live updates on scores and stats. The premium app costs $20, or $3 a month- "At Bat Premium offers Gameday, a graphical depiction of every pitch and every swing almost in real time. You see where runners are on base, how fast each pitch is thrown and where it crosses the plate". This app was created and is run by the MLBAM, who also run the leagues website. 

MLBAM Post's By Myself: Merger with NHL and Walt Mossberg "Dive Into Mobile with BOB Bowman (CEO of MLBAM)

The already successful app grew even more popular when multi-tasking became available on an Apple product. AtBat made an update in February of 2016 allowing for viewing of multiple games at once-"along with picture-in-picture streaming for live video and highlights. What that means is that fans can now watch MLB.TV video outside the application". This feature is only available on select iPads, you have the choice to either use "Split View and Slide Over. The former lets you run two apps at the same time, side-by-side, on the same screen. The latter lets you open a second app without leaving your current app". This lead to users spending more time on the app which is important as far as chart rankings and advertisements are concerned. It definitely could be considered a quality which sets themselves apart from other sport streaming services.   

Kobe Bryant's Last Game On Social Media!

    

    It has been a season to forget for the Los Angeles Lakers losing so many games.

    The scandals that have happened this year within the team and the questioning of effort by the players have embarrassed the respected team. 

    Out of this abysmal season their has been one bright spot, Lakers's Legend Kobe Bryant. This is his last season and just a week ago played his last game for the Hollywood based franchise. It was end for the one they called "Black Mamba" who began his journey at the age of 17.

    He ended it in dramatic fashion scoring 60 points which is recorded as the most all time in any players final game. The L.A. crowd was electric with a lot of celebrities and family members in attendance. 

    "I can't believe how fast 20 years went by," he told the Staples Center crowd after the game. Bryant thanked the Lakers' fans, his teammates and his family.

 

    He recalled how it was his dream to play for the Lakers, his favorite team growing up.

"You can't write something better than this," he said.

 

Famous players also were in attendance to say their farewells to one of basketballs greatest performers.

"He never cheated us as fans," Lakers icon Magic Johnson said as he addressed fans before the game. "He has played hurt, and we have five championship banners to show for it."

 

Here is my Storify , story

 

Now at Bat: MLB's Presence on Social Media

    Baseball is an old sport that some people think is boring and traditional. Major League Baseball is trying to appeal to a younger audience by promoting itself on social media and giving players a platform to express themselves to their fans.

    Major League Baseball’s Commissioner, Rob Manfred was asked about the steps MLB is taking to “get younger” and connect to the youth of America. 

    Tim Baysinger of Adweek asked Manfred how he and Major League Baseball are markets young players like Matt Harvey, Bryce Harper, Kris Bryant, and Mike Trout.

    Manfred answered by saying, “A significant push is engagement in social media.” He goes on to say that Major League baseball had a “Snapchat Day” in March in which they allowed the players to use devices to post on social media to “show fans a little bit more about what their days are like.”

    Manfred thinks these sort of changed are “crucial to having these young stars reach out and connect with young fans.”

    The one Snapchat day in March is not going to be baseball’s only involvement with the app. Manfred states that MLB is going to have a “season-long initiative with Snapchat.” 

    That means that throughout the season, fans will get to view their teams and players through the app they use on a regular basis.

    With baseball getting slack for being an “old” game and slow paced, Manfred wants to  “broaden” their “foot print and increase the number of platforms.” 

This means also using Twitter and Instagram to create a bigger presence and gain more exposure so this sport can gain younger fans and continue on to be popular. 

    Social Media is important so teams can engage their fans. They want to gain support and loyalty through their social media accounts.

    The Chicago Cubs are doing exactly that by making their social media accounts “a little edgier,a little wittier” according to Kevin Saghy, Manager of Communications for the team who was interviewed by Dan Gingiss of Social Media Today.

    Part of Saghy’s job is “protecting the Cubs’ reputation and defining the team’s public ‘voice’.” 

    They do this by interacting with fans and giving them the scoop on trades that could possible occur or even answering the fans’ questions about the stadium or the game itself. 

    The Cubs have created a hashtag for this 2016 season which is part of the team’s way of boosting followers in a year where they are favorited to win the World Series.

#LetsGo is used to emphasize “the end goal of breaking the longest championship drought in North American sports.” This is all for the fans according to Saghy. The fans create the environment teams need to win in. Social Media is the way to entice fans to be a part of that world. 

 

Global Media News Webcast #10: Thursday, April 21, 2016

Listen to Global Media News for Thursday, April 21, 2016

This week on Global Media News:

• Anonymous Social Media: Good or Bad?
• Promoting Film on Social
• Is WordPress Still the Best?
• Instagram's Move to an Algorithmic News Feed:  Scary?
• Hockey Playoffs on your Phone: Will the Second Screen Become the First for the NHL?
• beIN Sports: It's a Global World of Sports Media
• #SmartGirls:  Amy Poehler's Smart Girls . . . That's a Thing, Right?
• Women React to Hillery on Social Media: #IMWITHHER ?

Global Media News is a weekly webcast covering new media news from around the world.  GMN is a production of  Media Studies students from the SUNY College @ Old Westbury.   We scour the web for news about new media, journalism and technology.

See you next week!

Listen to our next webcast from the New Media Newsroom  streaming live on Thursday, April 28, 2016 @ 10am EST.

Can't listen live? Our next webcast of the season will be posted by 2:00pm, Thursday, April 28, 2016.

Subscribe Now!

How Has the Bernie Sanders' Campaign Created the Most Effective Political Advertisements?

     Bernie Sanders, as you may already know, is a United States Senator from Vermont who is also a candidate for the Democratic nomination for POTUS in the 2016 election. He is considered to have "radical" ideas and is often called a socialist. Bernie calls for Democratic Socialism, which is defined as "...a political ideology advocating political democracy alongside social ownership of the means of production, with democratic management of enterprises within a socialist economic system". He spreads a message of economic inequality that exists in the United States and it is resonating with many voters.

     Hillary Clinton is his opponent and for some time now many people have believed that she would receive the nomination. Democrats, Independents, and some Republicans alike are looking for the candidate that could stop the momentum of the Trump campaign. Many people agree with Bernie's ideas, but think they are unattainable (examples: free public college tuition, single-payer healthcare program, etc). "Yet more than 7 in 10 Democratic voters — including most supporters of Mr. Sanders — still believe Mrs. Clinton will ultimately win the party’s nomination". While this is true, he has won many state primaries where Mrs. Clinton was expected to succeed, in some instances in land-slide victories. He currently lacks the super delegates he needs to get comfortable in the general election. 

     So now we ask, how has the Bernie Sanders' campaign created the most effective political advertisements in the race for nomination? Unlike Ted Cruz, Donald Trump, and Hillary Clinton this campaign has not attacked other candidates. These advertisements "Approved by Bernie"-have focused largely on the issues and have been utilized to demonstrate the support that exists for this grass roots campaign.

Bernie has yet to release an attack ad, although one could be considered an indirect hit to Hillary Clinton.

     The Sanders' campaign has made a stance to unify the People and make their voices heard, even using short clips of his supporters explaining why they "Feel the Bern". One of these people is the oldest daughter of Eric Garner, a man who was the victim of police brutality, murdered despite committing no crime and not resisting arrest. Eric Garner said "I cant breath." eleven times during what unfortunately ended up being his last few breaths and is now an iconic protest phrase. She explains that she supports Bernie Sanders because he is the only candidate who has focused on the serious issues of police brutality/racial profiling/police militarization.

Emotional political ad with Erica Garner who explains why she supports Bernie Sanders