Pinterest is a platform that focuses on specific subjects. Users flock to the platform to find images of their favorite trend.
Visuals of fashion, food, design, lifestyles, etc, draw in users and give them a picture of what they were searching to see.
Users of Pinterest can use the site and app to find their interests and further develop them and make them a reality.
According to Catalina Albeanu of journalism.co.uk, Pinterest is “popular among millennials” and “36 percent” of those millennials get their news from Pinterest.
Women usually in their twenties are the demographic Pinterest appeals to the most.
Catalina Albeanu also stated that Pinterest is known for their “niche blogs.”
This shows that being specific can be the best way of getting people to view your content. Users want to see the topics they find appealing and usually nothing else.
For Journalists and Publishers to get more out of Pinterest, news stories should appear with very “strong visuals.” (Albeanu, journalism.co.uk)
Pinterest’s ‘buy’ button lets users purchase the individual articles instead of a full issue subscription.
Pinterest is trying to shy away from platforms like Twitter and Facebook by becoming a “shop window for long form articles who might get lost in the infinite timelines of other platforms” states Albeanu.
By being more in-depth , Pinterest can make a new name for itself and be a better source of information than it was before.
Sites such as Mail Online, BuzzFeed and the Huffington Post have created a presence on Pinterest. These publishers are having a great affect on Pinterest and its popularity and significance among its users.
According to Liam Corcoran of NewsWhip, “Heavily interest-based” content does extremely well on Pinterest.
Corcoran also states that, “Lists, guides, recipes, and personal stories unrelated to the current news agenda” are key contributors to Pinterest’s success.
Carole Oldroyd of RealMatch says that more news publications are catching on and joining the Pinterest bandwagon.
Oldroyd states that by newspaper’s pinning their articles to Pinterest, “every image that you pin is searchable, accessible, sharable, and can lead Pinterest users directly to your online publication.”
Publications are getting more traffic because of their connections to Pinterest and Pinterest users are getting the hard hitting news that want to know about.
This is also a way to get your news by searching for it in a way that you find easier and more enjoyable.
Oldroyd also says that the top newspaper names benefitting from their presence on Pinterest are “The Wall Street Journal, Denver Post, L.A. Times and USA Today.”
These major news publications prove that Pinterest is a reliable source.