Social media has transformed the way we work on a day to day basis. The various platforms are not only meant to make your job easier, but to better perform as an employee and as a team. While the features and function continue to grow, the role of social media grows stronger.
The benefits of social media in the workplace can be broken down into many different examples:
1. Many organizations have built internal social network services for employees to communicate with one another if there is an issue with a client, an issue with a task, or for a work related conversation. This allows for coordination in the workplace.
2. Telepresence facilities allow colleagues to communicate whether they are in a different office, different state, different country, or different continent. This allows company growth and keeps workers united no matter what the distance.
3. Social media sites such as LinkedIn allow for companies to recruit possible candidates for a job position. Studies even indicate that 46% of modern employers use social media to scout and recruit talent.
4. Advertising and social media go hand in hand, where a company or even a person can sell a product or idea through social media. By a simple tweet or image upload, a marketing message can go viral in seconds.
With the use of social media, employees can be brought together within a company and can improve productivity and communication. Ideas can be discussed, explored, and elaborated. Different minds can work together as one to spark up new thoughts. It allows a wide audience to be targeted and provides an opportunity to widen business contacts.
This growth is only going to continue as time goes on. Its use is increasing at a steady pace, with 59% of social media users stating they've seen an increase in their use of work-related social media over the last 12 months. Now is the moment for your company to embrace the tools available in order to promote a profitable, credible, and positive work environment.