If you have ever shopped online, you may have signed up for the store's email newsletter. What's that? You know, all of those annoying daily emails about shopping their newest collection and the three day sales where everything is 20% off.
Although they can be annoying, believe it or not, these companies do find a way to make you open up the email and click through to their website. They may even get you to make a purchase; all from a simple email.
But is it really all that simple?
Even if you hadn't planned on making a purchase or shopping online anytime soon, Fashion E-Commerce Brands and Businesses always know just the right words to say to engage you into opening what you might consider spam mail.
With subject lines such as "Offer ends today! Extra 20% off all sale items! Today only! You asked for it! It's back! Back in stock! Limited Time Only!" This pattern of simple phrasing with an explanation point may get you excited too if you're an avid shopper. Key words that Fashion E-Commerce brands tend to use are "save, today, sale, enjoy, extra, and FREE". Now who can resist that last one there?
Although social media has been taking over the internet world lately, email marketing for e-commerce brands still remains the most powerful E-Commerce marketing tool to engage customers. E-mail marketing allows consumers to reach out to their customers with offers, news, product launches, and more.
According to Targeting Mantra, there are five main factors for Fashion E-Commerce brands to keep in mind when it comes to email marketing.
- Frequency: Less is more. Try not to spam your customers' inboxes; sending too many emails might force them to unsubscribe or kick you to their Spam list.
- Subject Lines: Being gentle and subtle in your subject line without overselling will allow for better responses and openings. Using everyday words is more human.
- Content: Attractive visual content that is easy to read works best. 41% of emails opened are through mobile devices so be sure they are optimized as such.
- Personalization: You are mailing an experience, not just an offer. Be personal with your customers and send things like trend alerts, styling tips, and a birthday shoutout.
- Cart Abandonment: These emails should be a reminder to the customers that leave items behind in their online cart in order to fulfill the sale. According to SalesCycle, eCommerce brands who sent cart abandonment emails received 46% open rate leading to 35% of the returning customers completing their checkout processes!
Email marketing does not have to be complicated or annoying to your customers. Using these tips will help increase your click through rates as well as your sales!