It seems like every time you go on Snapchat now, their seems to be a new Discover roster. This is because the new media platform sensation draws a crowd of big media companies everyday so they can promote their specific company. Snapchat is used by millions of people daily to take pictures and videos and companies are starting to want in on this action to.
Now you possibly might be wondering what is a discover roster? Snapchat had created a discover roster for different networks and companies. It's almost like a T.V guide. It has a bunch of different channels for you to check out and even get to know the publisher or company that is promoting their channel. On the selective channel you may chose to browse or view, it will distribute different pictures and videos to any audience that may seem interested. On the other hand, the discovery roster channel is a great way to publish and sell Ads against other channels.
According to agency execs, Snapchat is only allowing publishers to sell five sponsorship takeovers of their Discover channels per month. These takeovers include a brand mention on a channel. However, it is not cheap by any means to publish an Ad channel on the discover roster.
Agency execs stated, "a standard Discover campaign can cost anywhere from $50,0000 to $200,000 per day, though prices can vary because each publisher can set its own price." Snapchat's head of content Nick Bell, thinks that it is a pretty simple process for the product. (adage)
"It's a really, really simple product. It's a 10 second ad, two cents per view to reach a really engaged audience" Bell Stated. (adage)
That seems like a huge amount of money for just a 10 second Ad right? The answer is of course yes, but because of the amount of viewers the channel may receive each day, it can pay it off. To add to that, the publisher of that channel may make the cost a bit higher even because of how many views the account had received.
Since January, when the discover roster was introduced to Snapchat, Ad sales have become a much bigger part of the conversation in the media, a media executive says. Before the discover roster was created, not many people really talked or cared about sales. However, because of the big impact the channles have had for companies advertisements they put out, sales is a big topic now. "They didn't talk about sales. Now they're asking: 'How many sales people do you have? Where are they?'" a media executive stated. (LAtimes)
Everyday Snapchat is now becoming bigger and bigger. Some executives and companies had never even heard of Snapchat before, till the discover roster channel was made. People than realized that this platform is pretty neat and it can be very useful for ones specific company, or just to even have some fun with and show your friends or colleagues any type of photo or video. Media companies are on the rise to get their Ads on the discover channel, because of the success that other companies have had so far and the money that they have made.
You get up to 10 seconds to show and to prove to people that your company illustrates Ads that will attract consumers. That may not be a lot of time to show what you have to offer, but if you think it can bring in revenue for your company and it can catch peoples eye, than it will be 10 seconds that you will make worth the while. The Discover Channel on Snapchat will continue to be a hot commodity. Who knows what the Discover Channel may add to the app next?