In the ever changing world of social media, websites are constantly trying to reinvent themselves to remain relevant. There is no better example of this than what Twitter managed to achieve on September 15th, 2015. On this day, Twitter made an ambitious move and partnered with Square, a mobile payment system, to cater to the Presidential candidates and their campaigns.
What this partnership between Twitter and Square allows supporters to do is to instantaneously donate money as to their preferred candidate. This is groundbreaking in the sense that anyone with a smartphone can make contributions anytime, anywhere. Its simple. All you have to do is open a Twitter account and click on the Square tab in the Twitter app. Once inside, you choose the preferred political party and finally your preferred candidate. Supports have the option of donating anything from $5 - $200 by linking their debit card account to Square in the Twitter app. Before Square and Twitter teamed up, supporters only had 2 options for sending donations: by mail or by logging onto a specific candidates webpage at home. Yes, you may think that logging into a candidates website and donating would be considered the same thing, but the mobility Twitter offers is clearly the fastest and most efficient way to go.
In this modern era where instant gratification is a must, Twitter offers everything you may need to keep up to date with the Presidential race in the palm of your hand. I think that Twitter hit the jackpot with this deal. This ensures that Twitter will be in the thick of this Presidential race and many others to follow. To think that just a few months ago Twitter was said to be losing interest and becoming just another forgotten social media outlet is a big testament to their resilience to stay relevant in todays ever-changing media platforms.