Buzzwords are “a word or phrase, often an item of jargon that is fashionable at a particular context.” Anyone who uses social media sites: Facebook, Snapchat, Twitter and other sites, are all too familiar with the latest buzzwords being used and in some cases overused. The latest buzzword, “squadgoals,” was made famous by Taylor Swift; whose pictures of her and her famous friends have flooded the internet. It is expected to see “squadgoals” used in hipster, fashion or non personal blogs and vlogs, but one would not expect to see it and other buzzwords used in professional articles.
Mainstream America is becoming more and more accepting of the usage of buzzwords in place of conventional words. Today, the art of language is lost and replaced with a social media driven words. Each buzzword used today replaces sentences that were used in the past.
As a new media professional, one expects to keep up with the latest technology, means of communication and news. In order to keep up, does that include replacing words with buzzwords? In this narcissistic era, many are driven by the idea of being famous and will do anything to obtain it. Replacing orthodox journalistic skills with flashy buzzwords in an effort to seem relatable and current is commonly practiced by many professional in order to stay relevant. Social media sites are commonly used by new media professional and the use of buzzwords have a place. The objective of any social media post is to gain likes, reposts and to engage viewers, listeners and readers. In the new millennium, buzzwords can help obtain this but should not be utilized in place of good writing.
If a specific buzzwords relate to the topic, by all means use it. Steer clear of an article, post etc… that is chock-full of boring, meaningless buzzwords. Writers, marketers, personal bloggers and other new media professionals, will attract attention by using clear concise sentences that communicates more information, while overusing buzzwords is unnecessary and may deter attention because of the fluff. Its better to gain attention with your skills rather than your use of the buzzword of the day.