In the media world, it is necessary to have a LinkedIn page to establish your professional identity. Here are five ways that journalists use LinkedIn to their advantage.
- Following companies and other journalists is a great way to network and build business relationships with professionals in your field. They are able to see what offers companies may have available. They interact with people who share the same career path as them or who can help them advance to the next step. It's all about making connections that have substance.
- Sharing stories of their success is what many journalists tend to use this site for. With over a million publishers using the LinkedIn share button, their work is bound to travel quickly and possibly catch the attention of those interested in you. This is an excellent shot at getting their life story noticed.
- Finding news from established sources in the area that interests journalists is another way. Who wants to see news about topics that they feel are irrelevant? No one! Which is why journalists use LinkedIn to organize the news they want to focus on.
- Getting ideas is one aspect that journalists love this site for. Sometimes thinking of ideas for topics can be difficult so journalists search through archives to see what people are talking about. It's a good tool to discover new topics and trends.
- Using the connections they made is a large part of how journalists make use of this site. If they are ever looking for a job or want to work on an assignment, they can contact someone to see if they will assist them. All it takes is a little searching and putting yourself out there. Why make connections if you don't use them?