Twitter is not one of the main places that you can find a fashion blogger. Most people on twitter retweet content or links of viral internet comedy or news. Twitter is not the place for someone that extensively writes about topics like a fashion blogger does. To the twitter world that stuff is just not entertaining enough. But it is a place for bloggers to drive traffic to their blogs or become more personal with those that follow their blogs.
Having a twitter profile photo that is easily recognizable acts like a logo without being a logo so to say. Keep it something that is signature to your image as a blogger but also has a more relaxed and personal feel. A selfie works well or a close up professional photo in a fun setting.
Sticking to a topic of expertise, in this case fashion and style, is one of the main ways to gain followers on twitter in general. Just like on a fashion blog, twitter followers like consistency. Twitter is just one of those social media outlets where you have to be 10x more consistent in order to keep your followers or readers attention. Tweet often about your day to day activities even if they are not interesting. Remember, they are following your life so make them feel as if they know you personally and are there enjoying the fun with you, even the not so fun activities.
Rather than simply saying something like "at a fashion show", tweeting updates in more detail would make your followers more interested so tweet something like "Balmain's runway looks at #NYFW were filled with military styles" instead with an optional photo/video to follow. Being a fashion blogger means living a visual and creative life so get creative and post photos or videos along with your tweets, including links to your blog photos or instagram.
New Outfit Post in lace on lace from PARIS! <3 http://t.co/1OJwl7APPA … pic.twitter.com/s5R3K35b81
— Aimee [Aw-Mee] Song (@AIMEESONG) October 13, 2015
If there is one thing to know about tweeting as a fashion blogger, it is that people love to see behind the scenes and updates on what they could be expecting. Arrange photos if possible for behind the scenes moments of projects you are working on or even reveal a secret about the project that only those who follow you on twitter would be able to know. It will engage your audience by making them feel special.
Sneak-peek at our brand new Holiday pieces hitting @PacSun stores 11/1! :) #kandk4pacsun pic.twitter.com/C7xWM6oFVk
— Kendall Jenner (@KendallJenner) October 28, 2015
Here are some more helpful tips and ideas for fashion bloggers on twitter.