Global Media News

Twitter for Fashion Bloggers

Twitter is not one of the main places that you can find a fashion blogger. Most people on twitter retweet content or links of viral internet comedy or news. Twitter is not the place for someone that extensively writes about topics like a fashion blogger does. To the twitter world that stuff is just not entertaining enough. But it is a place for bloggers to drive traffic to their blogs or become more personal with those that follow their blogs. 

Having a twitter profile photo that is easily recognizable acts like a logo without being a logo so to say. Keep it something that is signature to your image as a blogger but also has a more relaxed and personal feel. A selfie works well or a close up professional photo in a fun setting. 

Sticking to a topic of expertise, in this case fashion and style, is one of the main ways to gain followers on twitter in general. Just like on a fashion blog, twitter followers like consistency. Twitter is just one of those social media outlets where you have to be 10x more consistent in order to keep your followers or readers attention. Tweet often about your day to day activities even if they are not interesting. Remember, they are following your life so make them feel as if they know you personally and are there enjoying the fun with you, even the not so fun activities.

Rather than simply saying something like "at a fashion show", tweeting updates in more detail would make your followers more interested so tweet something like "Balmain's runway looks at #NYFW were filled with military styles" instead with an optional photo/video to follow. Being a fashion blogger means living a visual and creative life so get creative and post photos or videos along with your tweets, including links to your blog photos or instagram.

New Outfit Post in lace on lace from PARIS! <3 http://t.co/1OJwl7APPA … pic.twitter.com/s5R3K35b81

— Aimee [Aw-Mee] Song (@AIMEESONG) October 13, 2015

If there is one thing to know about tweeting as a fashion blogger, it is that people love to see behind the scenes and updates on what they could be expecting. Arrange photos if possible for behind the scenes moments of projects you are working on or even reveal a secret about the project that only those who follow you on twitter would be able to know. It will engage your audience by making them feel special.

Sneak-peek at our brand new Holiday pieces hitting @PacSun stores 11/1! :) #kandk4pacsun pic.twitter.com/C7xWM6oFVk

— Kendall Jenner (@KendallJenner) October 28, 2015

Here are some more helpful tips and ideas for fashion bloggers on twitter.

Pinterest: The hottest news platform.

Pinterest is an online Pin board that allows virtually anyone to share content on popular interest and news. More recently news organizations and journalist have been applying there work to Pinterest by creating boards full of feature stories and creative topics. As the popularity of Pinterest grows, so have journalist interest in it.  Fashion, food, sports as well as global news boards have been flooding the application.

Major news organizations such as the New York Times, Wall Street Journal and WSJ.com have dozens of fashion, food ,wedding and upcoming news boards. Social Media Director Liz Heron from WSJ  stated ““We wanted to do something collaborative with our users, and it ended up being really successful”.

Another beauty of Pinterest is it staying power. Pinterest doesn’t limit the shelf life of what one publishes like many other news sites. Pinterest allows you to resurface old content, for an example, a holiday guide article can be reused throughout the years.  

News outlets will increasingly use Pinterest. The use of images and ability to share archival materials and upcoming news is an undeniable source for both audiences and journalist. Christy Robinson, digital community’s specialist at The Dallas Morning News enforces “If you have content that’s fitting for what that audience wants, why wouldn’t you put it in front of them?” Seems pretty logical if you ask me!

For a few basic but informative tips on starting your Pinterest be sure to view: http://robquig.tumblr.com/post/17212568278/news-tips-for-pinterest

Three Great Sports Accounts that Cover All Your Sports Needs

Into Sports? Great! These three Twitter accounts will satisfy every preference you may have in the world of sports.

1) @Stephenasmith

Stephan A Smith is an outspoken, eccentric sports journalist with vocabulary that suggests Smith reads the dictionary for fun. He has absolutely no filter and isn't afraid to ask the hard hitting questions. Smith predominantly reports in the realms of the NBA, NFL, and MLB. The best thing about Smiths account is that he breaks stories in a very raw way. He is not afraid of giving his opinion and defending it till the end when he engages on one of his signature rants. His passion and undoubtable knowledge make him a "must-follow" if you're interested in keeping up with the latest in the NBA, NFL and MLB.

 

2) @SportsNation

This is a great account where you can get a different yet informative side of sports news. SportsNation uses humor and jokes to deliver he latest stories. The cast of Max, Martellus, and Michelle spend the entire show poking fun and players bloopers, making witty opinions about the topic of the day and never-ending nagging on each other. Its a laid back account where you can get a wide variety of sports news with a laugh.

 

3) @SkyFootball

And last but definitely not least, Sky Sports Football. Football (Soccer) is the number one sport in the world. Its fan base exceeds 5 billion people worldwide, so i felt it was only right to include at least one fantastic football account. Sky Sports covers the all football related news from the best leagues in the world. Even though it is predominantly geared towards English Football, you still get an in depth analysis on all major football leagues, including The Premier League (England), Bundesliga (Germany), La Liga (Spain), Ligue 1 (France) and Serie A (Italy).

Media Professionals and their Amazing Twitter Profiles

Twitter profiles are a way to tell who a person is without giving all of the details of their life. It's a great way to mix your professional side with a little of your personal life. Here are three great twitter profiles of media professionals:

• Angie Martinez's profile gives you a clear idea of who she is and shows she is a little creative. Her location says, "NYC" which leaves no doubt about where she lives and works. Her profile picture shows creativity and gives off a fun vibe with the bright colors. Her background picture let's it be known again that New York City is where she resides and that she is passionate about it. Her biography tells you who she is, who she works with, and also that she is into healthy eating with a latin style. Martinez's URL directs you to her own website where you can see her recent tweets, her other social media networks, her blog, and cookbook. She also has over a million followers. All of these elements make her profile great. It's a great profile because it attracts your attention. The little bit of information she gives plus her vibrant profile picture, makes a person want to follow her. Martinez shows professionalism mixed with her hobbies that she does outside of work.

 

• Karen Civil's profile has a strictly professional vibe. Her profile picture indicates that she is a serious person and also serious about her work. It shows that she is a classy and respectable woman. It makes her look like a boss or CEO. On the other hand, her background picture shows you that she is not a stone faced person and knows how to let loose while promoting her brand. Civil's biography is very straightforward by telling us who she is. The fact that she doesn't include any of her hobbies or what she likes expresses once again that she is a business oriented woman and would like for people to see her profile in that light. Her URL directs you to her other social networks, interviews, blog posts, and where she can be contacted. She has a great profile because she presents herself as a business woman. Just by looking at her profile and background pictures, you feel empowered and motivated. Civil also has a great number of followers.

 

• Taylor Trudon's profile is more on the fun side. Her profile picture, which is most likely a selfie, gives off a cute, nerdy vibe who likes funky things. Her background picture shows that she has a sense of humor. Her biography is so great because she mixes her professional self with her funny self. Trudon let's it be known where she works in the present and past, gives a glimpse of how old she may be, and a nice quote to go with it. Her location is simple and she has a good amount of followers. This is a great profile because it gives off a care free vibe and  is relatable. Her profile makes you feel like you've known her all your life. Trudon's profile displays who she is as a media professional with a dash of humor.

 

Three Great PR Twitter Profiles: Why They Stand Out From The Rest?

WHAT MAKES THESE 3 PR PROFILES STAND OUT

 

      Every Profile on Twitter has a meaning and story to it while viewing a specific profile.  Every day their are more and more people joining the twitter world.  However, how many of those profiles that you view are unique, have meaning, maybe even tell a story?  Every person is different, because every person will follow specific profiles, such as companies, athletes, politician's, different types of chefs, etc.  The list can go on for days on who people will follow.  It is a list that is never ending.  People will always follow different people, but the question is why? Why that person are you following? What about the company or athlete interest you? Is this person someone you look up to? Is this company a place you want to work at in the near future? Everyone has a top three or even top five on their favorite profiles, but they never explain why.  In this post I will give you my top three profiles that I think stand out from the rest and tell you why.  

     One PR follower that stands out to me is a very special person that goes by the name of Jay Horwitz.  Horwitz is the New York Mets PR guy, and has been for the last 34 years now.  What makes Horwitz such a special person to me and to follow is because when he was younger he had a dream.  Being a die hard Mets fan as a child, he wanted to one day work for the New York Mets, and now he is as a very famous PR person.  He is a very important name when it comes to the New York Mets front office because of the news and information he has covered over the last 34 years.  I love Jay Horwitz profile picture here.  He didn't have a background picture, but his profile picture stands out to me.  It shows that he is on his phone and is a very busy person trying to stay up to date with news and information, as well as letting social media know about what is going on with the New York Mets when their not on the field. His profile tells people how long which he has been working for the New York Mets as well, which I thought was very interesting.  Jay Horwitz is a name that will always be remembered when it comes to great PR people in sports.

 

    

    Another great sports Journalists is Kevin Burkhadrt, which is a very talented sports broadcaster and great PR guy.  Burkhadrt first started out with the New York Mets back in 2009 and blossomed into a very liked sports broadcaster.  He is now working with Fox, as well as Fox 1, otherwise known as FS1 and is doing a great job at his profession.  Ever since Burkhardt was introduced into the sports world, I have been a fan of him and his work.  He has a great humorous attitude that a lot of other sports broadcasters don't have to them.  Kevin is a joy to watch because of how well he does his job.  He is the reason why I always have in the back of my mind, maybe I want to be a sports broadcaster instead of a PR guy.   His profile picture shows in my opinion how much of a fun guy he is.  Anybody that knows or has watched Kevin broadcast knows that he always likes to joke around and have a laugh or too.  His profile picture says exactly that.  I also am a big fan of his background picture.  It's a sunset right over apartments in the city and its just a beautiful picture in my opinion.  His twitter stands out from the rest of people in the sports media because of the type of person he is.  I can relate to him in many ways with his work.  He is a great networker and is always smiling while broadcasting. 

 

                                                                                                        

 

 

 

 

                                

    Last but not least, the third and final guy that stands out to me is Larry Brooks.  Larry Brooks is a great writer in my opinion and PR guy for the New York rangers.  I have been covering Brooks on his work for many years now.  I have been following the rangers ever since I was a little kid and ever since I started watching them, he has been the rangers beat writer and PR guy. What I loved about Larry Brooks profile is his profile picture.  His picture is a picture of him and future hall of famer, Jaromir Jagr.  It shows him having a conversation with Jagr after a game.  Brooks is a very talented Journalist.  However, some people may not think the same.  Some people think his comments and writings are a little to much, but I don't think so at all.  He didn't have a background to his twitter account though however.  I thought a picture of maybe him and a player or of MSG (Madison Square Garden) where the Rangers play even, would have been a great background photo for his account. 

 

    These three twitter accounts stand out to me than other Journalists and any other sports media Journalism.  I have been following these three guys for a long time and they have continued to impress me and inspire me to do what they have done and accomplish in their careers.    

 

                                                                                                                                                    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Twitter vs. Facebook: Where Are You Getting Your News?

Although Twitter and Facebook are two entirely different social media sites, many of their users demonstrate common habits in how they use the sites.  The way each site portrays news stories is also very different, with Twitter using the live-streaming app Periscope and Facebook using Instant Articles.

In a recent report done by Pew Research Center, 59% of news users say that they use Twitter to keep up with a news event as it is happening, while 31% say they use Facebook.  That is almost double the rate among Facebook news users and roughly a six-in-ten ratio.

There is a notable difference in the mix of news topics seen.  Twitter news users report that they see greater mix of topics, where about 67% of Twitter news users claim to regularly see at least six of the 11 news topics asked about.  Of these topics there are four topics that Twitter news users report seeing at high rates than Facebook news users.  70% of Twitter users see sports news more regularly than the 55% of Facebook users, business news is 55% vs. 42%, international news is 63% vs. 51%, and national government and politics is 72% vs. 61%.

With regards to political content, each sites users interact differently with content related to government.  Overall Facebook users are more likely to directly engage with political content than Twitter users.  On the other hand, Twitter users are more likely to seek out political content directly from news organizations and political parties.

Despite the increase in news awareness on each platform, Facebook and Twitter are still relatively small drivers for news.  Fortune 500 states that for most people on social media, neither site is the most important way users get their news.  But this does not mean that it can't change.  Pew Research Center's Director of Journalism Research, Amy Mitchell, states:

“As social networking sites recognize and adapt to their role in the news environment, each will offer unique features. These different ways of connecting with news have implications for how Americans learn about the world and their communities, and for how they take part in the democratic process."

We can only expect an increase in these numbers as social media sites gain more leverage in the news landscape and widen their scope on coverage.  The numbers have consistently gone up as the years pass, so these platforms are already adapting to their constantly changing surroundings.

Can a Cover Letter Help You Get A Job?

Image from (blogs.msbcollege.edu)

In the world we live in today, a simple cover letter might not be the most important part of your application when you are applying for a job. However, having a good cover letter on your application can add more value and can help you to secure the job. "Cover letters are crucial to hiring managers who understand that people are more than just their work experience"said Alison Green, a careers and jobs writer of USNEWS.com

According to CBS San Francisco News director, Dan Rosenheim, a cover letter does have value as a professional presentation. He says “A lot of stuff comes in unsolicited at times when I'm not necessarily looking,” The news director, Rosenheim, added that when he's looking to hire a reporter at his CBS station in San Francisco, the cover letter is not more important part of the application, but it can give him a sense of how professional the applicant is aside from what's on paper. 

"The internet has changed the way people apply for jobs in the television news business. No longer candidates send news directors VHS tapes or DVDs of work examples via the postal service. Instead, they forward links to YouTube accounts or LinkedIn account," said Simon Perez, a journalist and writer for Pointer.org  this just another example of how the internet has change the world we live in today. However, for a cover letter to be solid the applicant need to know how to be professional and not oversell themselves. "Candidates can say whatever they want in the cover letter, but don’t think the news director isn’t going to find out the truth" said Rosenheim. This is reality not television or a movie, if you are looking for a position as a reporter and you have no experience, just tell the truth and don't say that you are experienced in the field when all you had done is internships.

Other key elements of a good cover letter is to be authentic and to the point. According to Sarah Green Carmichael, from Harvard Business Review, it is good to say in the cover letter why you are a good candidate for the job. But people tend to oversell themselves and go too far, saying they can do anything and they know how to do any job. We know that an applicant should try to convince the employer why should he/she hire you and not someone else. But the best way to do that its by stating what you can do as a professional and what you had done in the past to succeed, nothing else, said CBS San Francisco news director, Dan Rosenheim.

Who Is Larry Lawson And What Has He Done In Journalism?

  

 

      As you go through life, their are things you think about everyday. The past, the present, and most importantly, the future.  The past and present are still important, but lets weigh in on the future here.  What are some words that comes to mind when you think about the future? Happiness? Good Career? Financial stability? Successful? Well all those things can happen right? If you work hard and are hungry and are determined to get what you want, than their is nothing stopping you from reaching your dreams and full potential.  If you answered yes to all those questions, than just like Larry Lawson, you will have a story to tell to young adults as well.

     Now Working at NESN, the top sports network in the New England regional area, Lawson didn't just get lucky with that job.  He had a long road to get their.  Nothing was easy for Lawson as he had to work hard and prove to people he was something special. 

     Larry Lawson, was a graduate at SUNY Old Westbury back in 1990. (LinkedIn)  His time at Old Westbury was just very wisely.  Lawson wasn't out partying like the other kids that domed here.  He was interning and learning as much as he could in the media field, from the help of Karl Grossman.

  "Larry was always one of my favorite students.  He was always willing to learn and when I told him I had an internship lined up for him, he was happy but he didn't exactly want to take the position because it was in the mailroom.  He didn't want to be working in the mailroom at all, but I told him you have to and you will.  You have to start somewhere." said Professor Karl Grossman at SUNY Old Westbury.

  After graduating from SUNY Old Westbury, Lawson was on the move for a bit.  He started to work with a couple different companies, as in BET and ESPN, the worldwide leader in sports.  Lawson At ESPN, was a CP, otherwise known as a Coordinator Producer.   Working at these two industries really taught Lawson a lot, but he was still hungry.  He wanted more in his career.

   "I was still hungry.  ESPN is the worldwide leader of sports.  When you make it to ESPN, you think I'm done, I'm not going anywhere else to work, but that wasn't me.  That's not how I thought.  I told ESPN I was leaving and they asked why and I told them because ESPN doesn't make me, I make ESPN. I wasn't sure if I should have said that, but I sure felt it and I'm happy I did say that to them because it allowed me to get to where I want to be in my career." (Larry Lawson)

    Lawson has the skills that not everybody has.  He was taught from his past work experiences things like team leadership, meeting and time management, conflict resolution, and effective email communication.  Those things have made Larry into a very successful worker in the media.  Larry is now the Director of News and Coordinating Producer at NESN where he oversees NESN Sports Today, NESN’s Edge Ticker.  Lawson, may not have had the party experience back in college, like other students, but because of the sacrifices he made to work hard back than, his young career has been very successful, while some of the people he graduated with may not be. 

    "Internships are huge.  Do as many as you can, they can only benefit you.  The more you do, not only do you learn more, but people also take a notice to you if you work hard." (Larry Lawson)

    

   Anyone can be like Larry Lawson.  Every student and even adults that have started their career have the tools to be successful like Larry.  Nothing just comes to you in life.  You have to work hard and be dedicated to get what you want.  If you are hungry and have drive like Larry, and you have the positive mind of nothing will get in my way, than their is no reason why success and happiness cant happen for you.  Now living in Boston, Larry is very happy with his career.  However, he is still hungry and the drive to reach even higher greatness continues. 

  "I'm hungry everyday to be better and to do better.  I think that's how people should look more often at life." (Larry Lawson)

Celebrity and Fashion bloggers to follow on Twitter!

 

@JRadloff

While searching for Celebrity and Fashion Journalist/Bloggers, I ran into many dull pages. Many of them in fact only had a blue screen as the background image. What drew me to Jessica Radloff’s page was the immediate acknowledgement of her profession. Her background clearly shows her interviewing Celebrities, One of which is my favorite (Kerry Washington from the hit show Scandal). Like Jessica’s background, her main picture displays here with a big smile on her face. The main picture is professional, yet welcoming. Her background image does not overshadow her main picture, yet only adds to it. Jessica’s @ name is quite catchy and simple to remember as well, “@JRadloff”. She has a pretty significant amount of followers. Her Bio is clean and direct. She states what she does, and then throws in a bit about herself making her seem friendly and human. I’m sure many of us can relate to enjoying sports, cupcakes and a nice nap!

 

@PerezHilton

Perez Hilton is known as one of the most famous Celebrity news Journalist, so I had to check it out. As I expected he has a whopping 6.15 million followers … he must be doing something right! Without looking at anything else at first, from the amount of followers alone, I would want to follow him since I’m interested in the field.  In my opinion, his background expresses multiple things. Firstly the background scenery is pretty cool, but I feel the picture gives viewers a welcoming feeling, like he embraces life with open arms and has a lot of worldly experience.  His main picture is a sophisticated black and white head shot, but still not too serious. His bio confused me a bit since it was written in the second person, but I do think it is professional and I like the mention of “proud dad” with an exclamation mark. Not to mention he is one of the lucky guys who gets to use his real name as his @ name.  

 

@Karimozena

Although this twitter page is not verified like the other ones I picked, I thought this page was good for a few reasons. I was searching and searching for fashion and industry writers and bloggers. Most of the pages seemed like personal pages and were kind of dry or didn’t feel like they related to the field at all. As soon as I saw Audrey Hepburn I knew this was a page about celebrity fashion. Audrey Hepburn being a fashion icon for decades immediately shows Kari’s passion and respect for the fashion world.  You can’t tell much from her main pic, other than you see two pretty faces, which draw’s people in regardless. When you read her bio though, she directs you right back to her main pic in a comical way, which I thought was funny and made me want to read her tweets. I feel personality is important on twitter, because who wants to be reading boring tweets all day. She also @’s who she works for which shows her professional side and provides a direct link. She got lucky as well and got her @ name to match her real name. 

Whats up with WhatsApp?

 

What in the world is WhatsApp? Well at least 450 billion people world wide know exactly what it is and consider it their favorite app. WhatsApp is essentially a multimedia messaging system that does not charge their users for texting friends. Instead, the app is free for the first year then only 99 cents for the yearly membership which is way cheaper than paying per-text in some phone companies around the world.

WhatsApp was founded in 2009 by Brian Acton and Jan Koum, and now is owned by Facebook which paid a staggering $16 billion for the rights to the company. The most fascinating statistic is that even though WhatsApp is an American based company, it has obtained way more popularity across seas, especially in Europe. 

Even though some users in different countries might see WhatsApp as a way to save money on their phone bill, others are using it in a more proactive way. Citizens in Sudan, Africa, are flocking to use WhatsApp as a platform for freedom of speech and sharing ideas. The countries once flourishing press has been queued due to restrictions on freedom of speech and youth illiteracy. Luckily with the emergence of WhatsApp, its made it easier and affordable for aspiring writers and journalist to communicate, interact and collaborate with the billions of users worldwide. 

Rishan Oshi, a Sudanese activist and journalist explains why she uses WhatsApp when she states:

"I use it because the security services announced that they are watching Facebook and other means of communication, so WhatsApp is safer in that respect. I also use it to share important and interesting news in Sudan. and it’s also much cheaper than sending text messages."

This app is not only economically beneficial, but it also has given the people of Sudan a platform to share news with thousands of its citizens without having to worry about government censorship. I think this app is one of the most under appreciated apps in the U.S. right now, but thankfully some countries can use it for more than saving a quick penny.