The company Microsoft was founded in 1975 and is the top worldwide leader in software, services, devices and suggesting solutions that help people and businesses realize their full potential to work with media networking.
In particular, Microsoft has been developing programs to help the development of countries that do not have the abitlity to reach outside of their networking services. For example, Microsoft’s program, 4Afrika Initiative was created to build Africa’s developing networking services, international communication and media. The programs goal is to build an internal communication within Africa and this program has grown since its first appearance in 1992 working with South Africa.
Recently Microsoft has been reaching out to the citizens of Ghana to help improve their services of internet, television, and cellular devices to connect with the other countries of Africa. Recently the citizens of Ghana were able to receive their first televised commercials through the help of Microsoft’s program 4Afrika Initiative and their service networking partnership. According to the Ghanaian Times, a state-owned daily press, this networking system has been allowing students and businesses to purchase affordable high speed internet bundles and devices that would help them connect to the global media (TV, internet, social media, and broadcasting) on a global spectrum. Not to say that Ghana hasn't been exposed to any sources of media within the country, but since the 4Afrika Initiative program citizens have been able to connect and grow outside of their homes bases. In Ghana there are a few sources of press (private, state-owned, and weekly), television broadcasting, and radio stations that its citizens have access to connect to. Moreover, by 2012 17% of Ghanaians were using the internet, but the internet services did not allow people to connect to the World Wide Web (www.)
According to The Herald, one of Ghana's weekly press, an article “Ghana's Bright Simons Appointed to Mircrosoft African Board” had disccissed the Microsoft program 4Afrika Initiative being introduced in February 2013. The Microsoft Corp. had appointed their Adivsory Councl to ensure 4Afrika close allignment to Africa's developmental goals. The article had stated the following:
“an effort through which the company is actively engaging in Africa's economic development to improve its global competitiveness”
In essence, the Microsoft ptogram is helping Ghana's government to ensure that the critical voices of the African youth are bring heard and in the long run can be economically stable through the power of media.
Networking services, international communications and media, continue to develop within Africa through the help of Microsoft’s program 4Afrika Initiative. Its goal is to build an internal communication in Africa. This project has grown since its first appearance in 1992.
The Microsoft 4Afrika Initiative is built on the dual belief that technology can accelerate the growth for Africa and Africa in return can also accelerate technology for the world. We can see how international communications and media between contents and within countries are important for growth. The 4Afrika Initiative focuses on the critical issues of the development of Africa’s continent- world class skills, the access to technology (cloud services and smart devices), and innovation.
The uniqueness of the international communication between different countries is highly overlooked. To witness the great knowledge that each continent or country holds shows the importance to begin and continue relationships with one another that would build a mutually development in a beneficial way. The reason why Microsoft is giving Ghana media outreach, so they can have a chance at global service networking