If you thought Twitter was the only social media site to report from, you’re wrong.
Vine is “a short form video sharing service” owned by twitter. This platform gives journalist the ability to put a visual to the story they are covering. Vine can add fluff to your promo by making a story more appealing to a reader with a visual, or Vine can be the additive of crucial images that show the importance of a story. So what are the top reasons to use Vine?
- Show breaking news as it happens.
Omar Villafranca took a Vine outside of the Senate that showed two men being dragged out by armed officers. As the news was taking place, Omar began to film and showed the world this information faster than a journalist could tweet about it. Omar's Vine.
Tulin Daloglu a columnist for the Al-Monitor in Turkey also used vine to cover breaking news when he covered the aftermath of a terrorist attack. Tulin's Vine.
- Promote your upcoming work.
Many news teams use vine as a promotional resource. Reporters can show teasers on upcoming packages, upcoming covers on magazines, and what happens on commercial breaks to keep listeners tuned in.
On the Today show Brandon Launerts vined content from what was happening on the commercial break.Brandon's Vine.
Rolling Stone’s Magazine also used vine to promote an upcoming magazine cover and issue. Rolling Stone's Vine.
- To Visualize statistics.
Numbers don’t resonate as well as images do in the readers mind. If a journalist can find a creative way to show data to the reader instead of just writing number down then the reader is more likely to be captivated by the material and remember it. The Guardian vined results of test scores and compared the scores of the girls to the scores of the boys. This is a creative way to show data. The Guardian's Vine.
Vine isn’t just for fun but it can definitely make a news story more enjoyable while providing vital information.