Technology's usage has increased rapidly since the 2000's. People began to use computers much more than they ever did especially to interact with other people, thus social networking sites burst onto the scene. According to Paul Grabowicz,
Social networks provided people with a way to set up a personal page or profile to which they could post updates on what they were doing, while also keeping track of the activities of family, friends and colleagues.
He also states that:
By May 2013, 72 percentage of adult Internet users were using social networking sites like Facebook, up from 67 percent in late 2012 according to a Pew Internet & American Life Project survey. The number in 2005 was only 8 percent.
Journalists have used the boost in usage of social media to change the way they produce stories. Social media outlets also help journalists put themselves out there and become more well known, either by their profiles and/or connecting with people. According to Grabowicz,
People are increasingly learning about news stories via social networks, but the percentage is still small.
Recently, more and more news stories are being reported on facebook which has made journalism more digital than ever before. But it more popular among young people rather than older people who would rather get new stories from "professional journalists."
Among people 18 to 29 years old, 52 percent get news from Facebook, the top news source for the young, according to a USC Annenberg/Los Angeles Times poll in 2012. That compares with 25 percent of people overall who get news from Facebook.
What many people do not realize is that "social networks are driving an increasing percentage of the traffic to news sites, beginning to rival search engines like Google as sources of referrals to news stories." Many stories are gaining popularity because people are using social media sites, while doing so they come across a story and want to know more and go to the news sites to do so.
Facebook reported that the average media site saw referral traffic from Facebook more than double in 2010.
The way jounalists post their stories or news updates is always crucial. If a journalist's post is to informative it may be boring for the reader, but commentary and analysis intise a reader and make them want to read more.
Stories that evoke emotions are more popular than straight news articles. Based on studies of the kind of content people are most likely to share with others, stories that are fun or cute or made people happy are most effective, followed by stories that evoke anger or disgust. Least effective would be stories that provoke little emotion.