What doesn't this group do?! Group Odd Future has launched a 24-hour commercial free radio station with DASH Radio. According to FADER news reports the "The channel will premiere tonight at 9 PM PST, and will run 24 hours, 7 days a week through dashradio.com." Their show will run with songs and other entertaining factors that interests the group... commercial FREE! Other than XM Radio, most stations almost never run 24-hour commercial free programs. So this new gimmick could be genius or a complete disaster considering it's one of radio's first.
Rolling Stone adds "Odd Future have expanded their brand beyond music in recent years. Back in 2012, the group debuted a surreal reality show/sketch comedy series, Loiter
Squad, on Cartoon Network's Adult Swim block; the show's third season aired
this summer. " Odd future also has some pressing statements in regard to other radio networks. "Most radio sucks so we’re doing it ourselves. We play and do what we want,” the group says in their Dash Radio bio" states Buzzfeed.
Don't expect just music to be playing because Okplayer.com reports that they will also be doing live shows. Odd Future has taking the music world by storm, conquered television and now they're next stop is radio broadcasting. Will they sink or swim?