On September 24 2014, Apple send a mass message to all iPhone users that had downloaded the iOS8 update that they could go to apple to remove the update, free of charge, due to the increasing amount of glitches that were causing many iPhones to malfunction. “Just three days after announcing that Apple had sold a record 10 million new iPhones over the opening weekend, Cook was faced with multiple snafus related to the bigger-screen handsets. The company pulled a new mobile-software update, dubbed iOS 8.0.1, after the program caused some people to lose cellular service yesterday, and promised a fix soon. Scores of consumers also took to social media to criticize the 6 Plus and how it can bend if sat on or if enough pressure is placed upon it.” (Bloomberg.com) Despite the fact that many have grown accustomed to life with apple products and were even anticipating the glitches that were going to come with the new phone and update, is it possible that this could be the beginning of the end for apple users seeing that they are fed up with all the problems that have come with their products as of recent?
From the leaked celebrity photos being blamed on the icloud, the bendable 6 and now a malfunctioned update, it is clear to say that a lot of users are just about tired of apple and with good reasons. Apple’s first bug fix update was iOS 8.0.1, an upgrade that rolled out on last Wednesday and one that immediately caused problems for iPhone 6 and iPhone 6 Plus users. Cellular connectivity died and Touch ID stopped working for thousands of users around the world. Apple pulled the plug on iOS 8.0.1 and promised to issue a fix. Just 24 hours later, Apple made good on its promise to fix those iOS 8.0.1 problems. In late September, Apple pushed out iOS 8.0.2, an update similar to iOS 8.0.1 but one that came with fixes for those iPhone 6 and iPhone 6 Plus problems. Despite the arrival of Apple’s iOS 8.1 beta, iOS 8.0.2 remains the current iOS 8 update for iPhone and iPad users. As of recent, the newest update faced problems as it was deleting apps, crashing repetitively and loosing online valuables dear to users. This caused an influx in comlaints which eventually led to a recall of both updates and many going back to the Ios7 update.
As a result of the issues that apple has been facing, this has led to competitors to utilize on their issues by promoting ads emphasizing on the issues that apple has recently faced telling them to “bow down” and “crash in the name of love” (gottabemobile.com) all while praising their own products for the few glitches they might or never had. Despite the fact that no one is perfects, even the creators of this phone, this has brought incite to how unreliable apple could possibly be and has caused and has actually caused many to move over to the android life. Despite the fact that these issues are temporary and are currently being under reconstruction, could this be the beginning of the end for apple?