Instagram is becoming one of the largest social media outlets next to facebook. Instagram is unique in its own way because one can express themselves through pictures. Journalists are using Instagram to get their name out there. On instagram the more followers you have the more popular you are. According to Rachel Bartlett :
Journalists are keen to connect with the platform's reported community of 150 million 'active' users each month, both to collect images and short-form video posted by the network, and to distribute its own content to a potentially new audience.
But journalists are not just taking pictures of themselves like many people are doing these days, they are taking pictures of the stories they are reporting on, where they are reporting, or maybe even where they work.
While more journalists engage on the platform, snapping images as they go about their work, or sharing behind-the-scenes video, new projects continue to emerge from newsrooms which are specifically built around the platform.
Recently, the BBC released a project called Instfax. According to Chris Hamilton
this project is able to "compress the news item down to 15 seconds of video. " Up to a few videos are published each day, making use of the short-video feature launched by the platform last year. The Instafax videos range from 'headline packages' – sharing a few clips of video for the big news stories that day, with text detailing the stories featured – to the entire 15-seconds being dedicated to a particular news story or more light-hearted feature.
People use their mobile devices so frequently that is no surprise that journalists want to make short and quick reports on instagram so their stories will be heard by even more people. Although, Instafax only gives a quick 15 second video of the story, if it is interesting people will want to find out more on the story and go to the media outlet to find it. It is almost like a movie trailer, if one likes the movie trailer they are going to want to see the movie.
The Guardian is also looking at ways to get their stories out their on instagram like BBC is, but they have a different approach.
#GuardianCam, which the news outlet embarked on late last month, is a development of a previous social project called #TwiTrips, Katie Rogers, social news editor at the Guardian US told Journalism.co.uk.
The outcome of this hashtag was many pictures posted on instagram by the Guardian of the trips that journalists went on and descriptions of the stories they covered.
Instragram is huge right now and it will only grow over time because people love to use it as a means of expression. But even now journalists are finding ways to get their stories out their by posting videos or pictures of popular stories they may have covered to reach more people than ever before.