Journalists and news organizations are looking for different ways to connect with their readers. They are seeking to be involved in a more visual social media content.
Pinterest has a system of virtual bookmarking that is used to organize and share news. Pinterest advantages are two-fold. It engages readers in a new context, which is visual. Pinterest also has the ability to drive web traffic. Pinterest is used to share links to articles, photos, and other content. Pinterest is mainly visual.
Journalists are using Pinterest to retell old stories and to tell new stories in a visual way. People see Facebook and Twitter has a form of newspaper. Pinterest is seen as a form of magazine. Journalists are provided with the chance to step away from the traditional content and give it a different flavor.
In an interview with Poynter reporter
reporter Andrew Beaujon, BuzzFeed CEO John Peretti, "The key difference is that Pinterest is a social network, it's also an ideas and inspiration website, where as Twitter and Facebook are social networks with a massive emphasis on immediacy. When people visit Pinterest, they browse, they search, they surf, and they uncover more pins."
Pinterest is used by journalists to highlight feature content and share the news. Journalists the advantage of what's popular and create boards that showcase the feature stories that they are publishing. Journalists can uphold photos unto Pinterest and add a link where readers can find the most current information on the event.
Journalists can resurface old content. Pinterest gives journalists the ability to resurface old stories that might otherwise be lost. In an interview with Poynter reporter Lauren Krabbenhobt, Mallary Jean Tenore Social Media Producer at Orlando Sentinel, "All your archived content sitting can be new again." Pinterest gives journalists a way to extend the shelf life of old content.
Journalists can give a preview of what's next using Pinterest. Journalists can give a sneak peek of the next day's front page. A journalist would post an image of the front page story on the blog. Journalists use Pinterest to post the image of an interview with a teaser about the interview.
Journalists are able to showcase local attractions and events. They are able to reach new audiences. Journalists are able to create boards which feature tourist attractions. The users of Pinterest searching for attractions will probably come across the pins.
Pinterest is used by journalist to build new audiences, invite readers to participate and generate interest in their content. Inviting readers to participate by submitting pictures. It is a way for readers contributions to be featured. Journalists get the users take on the town or city they are covering. Pinterest makes it easy for readers to share content.
Pinterest is a social media network that is more about being where the audience is spending time online. Pinterest gives journalists a way to promote their stories.