With technology and ready access to the internet via smart phones and apps the fashion industry is grasping this new branch in the realm of technology. Fashion companies such as Free People, Revolve Clothing and Urban Outfitters have created or are starting to create easy access apps for ready to purchase items on the go. You don't need to enter a store or sit on your computer at home to shop. You can do it on your lunch break, in class or in the car with easy access to these companies.
These apps provide the luxury of satisfying your shopping crave with just the stroke of a finger or a tap on your screen. Not only do you have access to the store or companie's items literally at the tip of your fingers; BUT you also have admittance to some products that aren't sold in stores near you. You scroll through the app, put what you would like to purchase in your shopping cart and click buy now and voila! You just shopped with using only your index finger.
In ways this is genius because for those who are in the mood to go on a spending spree but don't feel like getting off the couch, they can go to their favorite store's app and start to abuse their credit card (I know I have!) But this is also giving into the stereotype that is our generation being lazy. Walking around a mall is good exercise but with this new innovation it compromises that advance. But at the end of the day it's expanding the market and bringing in cash for these companies; it is indeed brilliant.