Apple has set a new pre-sale record of four million orders for the new iPhone 6 and the iPhone Plus within a matter of 24 hours. Amongst the many new features of the new phone, Apple Pay is introduced.
Apple Pay is one of the most talked about features in the iPhone 6 and iPhone 6 Plus. This new technology introduces an easy, fast, safe, and secure way to make mobile payments. With the new Apple Pay, payments can be done with just one simple touch. Using Touch ID, one can simply use their fingerprint to make payments with the contactless reader. Apple was able to do what many couldn’t, for example when Google introduced its Wallet feature in 2011. According to New York Times, Denée Carrington, an analyst with Forrester Research, “the mistake that many wallet providers have made in the past is focusing too much on technology and not on the value for the customer. The consumer doesn’t care if it’s N.F.C. or a bar code. They just want to get through the line quickly and easily.”
Apple Pay will only be compatible with the new iPhone 6 and iPhone 6 Plus. Apple Pay for the new iWatch will be released in 2015. The phone is set to hit stores on Friday, September 19th, 2014.