A singer from Hungary has released a music video revealing the usage of photoshop by media outlets around the globe. Boggie performs her song "Nouveau Parfum" while a shocking visual transformation takes place. The music video starts off with her as a regular person and by the end of the video, she is hardly recognizable due to so much digital enhancement.
The reasoning behind the video, according to Boggie, was "to lift the lid on the lack of reality in celebrity culture and advertising." Media outlets around the globe constantly use photoshop to glorify ads or make celebrities more appealing. From viewing this video, the changes that a few clicks of a mouse can make are alarming.
In today's media, like it always has, "sex sells." With that being said, it's important that advertisers display beautiful women and handsome men in order to deliver their products in a more convincing way. Magazines are the biggest culprit of editing pictures to make people look better. Specifially, models are constantly edited to be made more visually appealing.
Photoshop has also caused a global epidemic in putting pressure on people to meet unrealistic physical expectations, especially in young women. Many actresses, dancers, and other professions are told that "they're too fat" and need to lose weight, even though they are maintaining a healthy body weight. Model Kate Upton has been criticized of being "fat," as has actress Jennifer Lawrence.
The most important message that I think Boggie is trying to portray is that it's ok to be yourself and you should be happy for who you are. The expression "beauty is in the eye of the beholder" can be used here and having yourself edited to a point of being unrecognizeable is absurd. Photoshop may be keeping media outlets alive, but they're slowing killing who celebrities really are.
Below is the music video for Boggie's song "Nouveau Parfum." As the video progresses, viewers with no prior knowledge of Boggie would not recognize the woman at the end of the video.