In a recently published article by AdWeek , Pantene Philippines has launched a powerful campaign which zeros in on the fact that identical behavior amongst the sexes often earns men and women different labels in the workplace. The message of the video criticizes gender stereotypes and focuses on the different labels that are placed on men and women, regardless of the fact that both genders are doing the same work.
In the ad, each scene displays a double-standard in a working environment. A man is viewed as the "boss" while the woman is "bossy." A man could be labeled "persuasive" while his female counterpart is "pushy." He's "neat", yet she's "vain." The ad wraps with, "Don't let labels hold you back. Be strong and shine”.
The video delivers without a doubt, and the #whipit campaign has inspired discussion not only on the YouTube comment section, but Facebook as well...