Who Are You?
"Brand yourself before someone else does"
"Journalism has changed journalist can no longer hide behind the brand of their publication. Journalists have to create their own brand in the new media world.
"PR professionals: Do you consider yourself content providers? How about reporters? Bloggers? Are we getting close? OK, here’s the question of the day: Instead of struggling with media gatekeepers to win coverage and attract wandering eyes to your brand, should you simply become the media? Instead of providing access to key personalities and emailing quotes for a big story, why not just tell the story yourself?" According to Patrick Coffee Is ‘Brand Journalism’ the New PR?
Your brand is who you are and what you do in a nut shell. Your true brand is who you are and what you do at work, on the weekends, at church and with your kids. Basically, you only have one brand and this is a combination of your professional and personal lives. It's a fulltime job your brand has to represent you at all the time. Make sure your brand is real because a fake brand of yourself can be very detrimental to you.
Your activity on social networks is a big part of branding yourself today. Facebook LinkedIn and twitter are a few social tools that help you brand yourself .
4 key steps to branding yourself on social networks
- Your Activity
- The people you follow and that follow you.
- How entertaining you are
- Your professional track record