It was recently revealed by the Wall Street Journal, that the social media capital of the world is Brazil. Brazil has surpassed the United States and Europe, even though Brazil is on top, it still has potential for growth to become even bigger.
The reason Brazil is able to be on top and continue to grow versus a country like China is because; according to Polly Becker a blogger on the wall "the [Chinese] state imposes many restrictions on what can and can't go on, YouTube, Facebook and Twitter are currently blocked." Brazil is able to surpass countries such as china because they do not have restrictions like this.
There are 65 million Facebook users, this puts Brazil right behind the United States in the number of Facebook users. However, the reason Brazil is ahead of the United States in social media as a whole is because Brazilians use many other social media websites along with Facebook where as in the United States, many Americans primarily use Facebook.
According to The Wall, "a recent study found at Latin America's on line population grew faster than any other global region.." This creates interest for the social media companies to want to promote their social media site in a country like Brazil.
From a promotional standpoint, these social media companies have a major opportunity to get many more Latin American users and expand their social media site even more so. This is a great place for smaller social media sites to start, it can create a domino effect if promoted properly.
