Media and Social Marketing "In promoting breastfeeding, marketers must find the unique quality that makes their product (breastfeeding) more desirable than the competition (using infant formula). The
price includes the emotional, psychological, physical, and social costs of breastfeeding as perceived by a target audience".
"Locals weigh in on media debate about prolonged breastfeeding" Breastfeeding is the norm," Mitchell said. "Maybe not here in Altoona, but it is the norm. ... If we see girls walking in the mall with half their breast showing [because of the clothes she is wearing], that's OK to many people, but it's not OK to have a mom discreetly breastfeeding. To me, that is a conflict."