Ever wish that a movie you really wanted to see was playing at a near by theatre or even playing in theatres at all? Thanks to movie executive Nicolas Gonda, such a thing can be possible.
Gonda created a movie distribution business, known as Tugg, to allow movie goers to choose what movie they want to see at a theatre near them. He stated, according to Buffalo News, that:
"In the past, movie theaters have been forced to be somewhat narrow in their programming, now, with Tugg, they can be as diverse as the interests and the imaginations of the people in their communities."
What the service entails, as explained on its website, is finding a movie you want played, get the required amount of people to attend, via social media, and viola you're watching your chosen movie on the big screen.
According to the Huffington Post, "it's a win-win for consumer and movie theater." The consumer is able to see a movie they want to watch without going far and the theatre is guaranteed a full house and great profit.
Since its beginning in March of 2012 , the service has partnered with well known movie franchises such as AMC, Regal, Cinemark and Rave Cinemas. Yet, because it is only a newborn company, the choice to view certain films anywhere, are in short supply. At least for now.
Many have expressed their admiration towards Nicolas Gonda and Tugg for using the Internet and social media as a means of influencing and enhancing the movie goers experience. As more and more people find out Tugg, I feel it will change the movie theatre experience for the best.