Can Television be the next version of the Ipad?!
Millions of customers are eager to be part of the next generation in viewing options when it comes to Television. Demands for apps that pop up on television screens are very high for easier channel search. Many companies are working on this idea in order to satisfy tech-loving consumers. Some Internet-enabled televisions already have apps such as Netflix, Hulu Plus and Microsoft’s Xbox 360.
Although Apple already has a video player called Apple TV with apps, many media executives predict the entrance of Apple in the television market with either a new set-box or an Apple-made TV set. Many people predict that this new TV generation will be much like Apple’s Ipad.
“The question that hasn’t yet been answered is whether television viewing will consist of a single app that mimics the pay TV bundle or a series of different apps that together form a content experience”. Said Jon Miller, a chief digital officer at News Corporation in a NewYorkTimes Article.
Little or no watched channels will lower monthly fees, allowing the most popular watched channels get high fees from subscribers. Many media executives, who think that this App TV can be the next generation for entertainment, would not discuss the subject publicly due to their cable and satellite partners.
It has been estimated by a research done by eMarketer that by 2014, 89.5 million people in the United States will use tablet computers, compared to 54.8 million users in 2012. According to a NewYorkTimes Article, “Cable and satellite companies have sped up the development of their own TV apps in the hope that they will eventually mimic the set-top box”. The goal is to give customers the option of one or two Apps that will offer hundreds of channels rather than too many Apps.
Just like the Iphone and the Ipad, there is no doubt that our technology can keep improving. Apps create personal and amazing experiences that can open many doors for big TV networks.