For the number one spot in morning shows the “Today’s” show holds the spot but for how long? “Good Morning America” is a close second, sometimes coming in first according to TVNEWSER. The fact is that these Morning Shows are at a “war” with each other. So what does this mean? That for the future what you watch will have a major impact on what these Morning Shows will do to keep you watching.
The age of TV media is all about the viewer and what the viewer likes in real time. This is seen in this race to be number one because whoever is number one gets to have the “fancy” ads that go along with it. These ads are also for the views the more people who watch the show are more the ads are viewed by the people the more likely the ads are to be seen and then bought. So is it really about the smiles or Morning shows or is it something more? Well a smile is always nice but it’s really about the money you have to book the people and get the first class segments.
The New York Times says that
“The stakes are high because “Today,” as the No. 1 show, has dominated advertising sales on morning television — an advantage that has consistently confirmed the show’s status as the greatest profit center in network television, earning $250 million to $300 million a year for NBC.”
This clearly is not just about the smiles. What these Morning Show stand to gain or lose are truly in the hands of the people. As viewers we hold a lot of power that is often overlooked but as this clearly shows the views. Its the age of the people's choice so which on will you choose "Good Morning America" or "Today"???