If you are interested in comic books then you will be excited to know this. At the start of March, any new Marvel comics that are released will be available to read online the same day that the comics go on the shelves. First thoughts about this new promotion would incline rivalry between Comic book stores, but actually these same stores will go along with this change also. The Marvel company has been planning for years on the development of this new online strategy. They first led with an online archive in 2007 and then an app in 2010. This helped earn the support of retailers.
Comics could be thought of as an old medium. Publishers were not completely oblivious to the coming of digital technology. The online marketplace could put them out of business. Marvel has formed a partnership with Brick and Mortar businesses and a couple other digital distributors. Marvel has spoke with retail partners introducing this new idea. After agreeing with different proposals, the company was able to infulence the industry to work as a whole. TG Daily "Marvel is taking the world of comics by storm and releasing a massive selection of our best and brightest graphic novels on the iBookstore," said Peter Phillips who is the SVP of Marvel Digital Media.
When it comes to most magazines, people who subscribe are able to receive digital access for free. The typical newsstand buyer does not have this luxury however . Marvel has a plan to create a free digital download code for purchases that are in the store. This plan marks an industry first, and it's gonna help with the expansion of graphic novels. Along with this plan, digital customers receive a $5 in store coupon whenever they make a purchase. This alows for customers to be more encorage to visit the actual retail store.