Here is a little news for the wealthy people who like to bargain shop. Making those big bucks? Well then you would be the perfect reader for Du Jour. This new digital and print magazine comes from Jason Binn who is also known for creating luxury magazines like Hamptons, Ocean Drive, Gotham and Aspen Peak. Jason Binn is also the chief adviser of the Gilt Groupe, that provides online deals on luxury goods.
Mr. Binn is working with Gilt Groupe and Hudson News and has created a data analysis system that plans on acquiring about three million higher class subscribers that would go on receive a weekly Du Jour e-mail newsletter.
This new luxury magazine is expected to be introduced in the fall and is planned on being distributed to about 235,000 readers who fall in the wealthy criteria the publishers are looking for. They also plan on publishing 15,000 printed copies that will be sold on newsstands. The online digital editions will be available for readers to click and buy products and services that are available in the magazines.
Mr. Binn stated in an interview. “These are real shoppers spending hundreds of millions of dollars.” “We have three million fully engaged Gilt members,”Du Jour will aim at readers in cities like New York, Miami, Los Angeles, Chicago, Dallasand San Francisco. In order to receive the magazine, readers have to meet five of seven requirements, including donating $10,000 or more annually to philanthropic causes or offline luxury purchases of $100,000 or more annually.