Televisa is a Mexican media conglomerate. Mexico’s media was dominated by Televisa. They were able to do this by having strong influences with the PRI. Over the last few years the PRI has loosened up and allowed competitors. According to an article on the BBC
“Televisa once had a virtual monopoly in Mexican TV and it is still a major global supplier of programmes in Spanish."
Many foreign satellite and cable operators are against Televisa’s dominance in Spanish television. Much of its US airing airs on Univision. Televisa is the second largest media company in Latin America.
According to the Televisa website
“Since the beginnings Televisa’s strategy was to create a multimedia corporation mindful of the tastes of all its audiences”.
The websites claims Televisa stands for communication, creativity and teamwork. One of their main values of this conglomerate is credibility. On the Televisa website they describe credibility as
“To inspire the trust of our employees, through the behavior of their bosses and directors”.
Their vision is quite clear and that is to become the largest Spanish -speaking media leader in the world.
Televisa has a logo that looks almost like the CBS logo. Televisa claims their logo represents contemporary global tendencies in which television helps shorten distances and erase the frontiers that separate human beings. According to the BBC
“ The media watchdog Reporters Without Borders said in 2008 that Mexico was the most deadly country in the Americas for journalists.”