Over the years, Brazilian media has improved. Being an under developed country, Brazil has begun to make strides to change that. According to an article in www.pressreference.com , due to low literacy rates and the high cost of distribution and production, there is a small newspaper circulation in Brazil. In 2002 there was a recording of only 61 newspapers per 1,000 people. In comparison to more advanced nations around the world, these numbers are low. Interestingly, the most popular media outlet in Brazil is the Radio. There are over 71 million radio receivers in Brazil and over 1,000 radio stations. In comparison to the second leading media outlet of television in Brazil, there are only about 36 million television sets in the nation with approximately 150 television stations.
Social media is beginning to become more popular in Brazil. According to reporter Dan Fastenberg of Time Magazine in an article entitled "Why Is Twitter So Popular In Brazil", twitter has managed to appeal to both the rich and poor citizens. In a recent study done by the digital marketing firm comScore, 23% of Brazilian Internet users visited twitter in the month of August in comparison to only 11% from the U.S. There is a concern from Brazilian analysts and scholars about the negative impact of foreign media. The worry is that the true identity and authentic traditions of Brazilian culture is being lost because of the widespread penetration of television.