There has been a growth of concern regarding the westernization of Indian television ever since India was introduced to cable television in the 1990's. American television networks such as MTV and Nickelodeon have gained immense popularity throughout the country and many popular television programs in India are syndicated American sitcoms such as Friends and Seinfeld. An article on the website chillibreeze.com says that
"The Friends culture is what's hip and happening"
Even national Indian broadcasting has been injected with a western "motif", which includes their use of the English language. This allows western television networks to expand their market share, and that's exactly what they're doing. Westernization has also had a huge impact on Indian cinema as well, and these two factors have played a large role in the transformation of Indian culture.
Many folks oppose this westernization of Indian media because they feel like its stripping the Indian people of their rich history and culture. Another reason for opposition is that many citizens of India feel as if they possess enough creativity as to where they don't necessarily need to conform to the western way of thinking. Either way, the westernization of Indian television has had profound effects on everyday life.