Research has shown that consumers spent more than five and half hours on social networking sites like Facebook and Twitter all around the world. Social media outlets have become the source of information for many. India has also participated in the world of social networking. According to an article on Gauravonomics blog, "More Indian corporates will use social media tools to engage with their customers." Many businesses in India will be using social media to reach out to consumers.
The use of mass media is becoming very popular in many nations, very quickly. India social media represents a fast-emerging and influential domain of information. Media outlets such as twitter and facebook continue to dominate the social media scene. However, the most visited website in India is Orkut. In fact Orkut’s audience is three times more than Facebook, with more than 12.8 million visitors a day.