Many different brands and organizations in America have expandedin China in a very big way. Over the last 20 years or so China has become the hotbed for sports. They have adopted alot of Western traditions when it comes to advertising companies, stars and organizations. Athletes born in China like Ming, and Yii have become superstars all over the world. They are sponsored in commercials advertising not only sports products, but alot of other things. Just like America the Chinese use their athletes in McDonalds, Coca Cola, T-mobile, and any other major company commercials. You Tube recorded a very popular Coca-Cola commercial starring Chinese athleteYao Ming.
Nike and Nba are two of the primary American powerhouses that have brought their successful ways over to China.Compared to its competitors Nike has always been superior to all. Its display of excellence, comfort and star power is second to none. Back in time Nike put China in a marketing category with every country in its region, but times have changed. Over the last 5 years Nike has given China its own operating unit spokesman.com states
"Nike President and CEO Mark Parker called the Olympics in Beijing “the biggest win of all” for Nike in fiscal 2009. For 2009, Nike’s revenue in China grew by 22 percent year over year, on a currency-neutral basis. By comparison, its revenue growth in the U.S. for the same period was only 2 percent."
This just shows how powerful Nike has become in China. In the year 2009 Nike was more powerful in China than in the United States. The NBA is one of Americas most popular sports organizations. Its popularity has spread through the world, and different places often copy its rules, regulations, and systems. The C.B.A. (Chinese Basketball Association) is often funded by the NBA. Nolandgrab.com quotes
"The N.B.A. and AEG will announce on Sunday plans to design and operate at least a dozen arenas in China, extending the league’s presence in its largest foreign market. The arenas could form the infrastructure of an N.B.A.-branded league in China. "
The Chinese Basketball Association, and NBA have partnered in many different ways. According to NBA.com the Chinese Basketball Associations finals were broadcasted on NBA tv which gave the Chinese league American exposure. America and Chinese leagues will continue to work together for years to come.