Many people know that China's population is much higher than the United States. Consistent with the amount of people, the use of social networking is also used is enormous amounts. There are 221 million blogs and 176 million social network users. Many people think that China uses Facebook just like us in the United States, but the fact of the matter is that Facebook is actually blocked in China. They actually use their own social network that is called Qzone which was actually built by Tencent.
Many people wonder what Chinese people do when they sit down at their house and log onto the internet. What people probably don't want to hear is that it is basically the same exact thing we do when we sign on in the United States. Millions of people watch online videos, listen to online music, talk to friends on a type of instant messaging system, and even play online video games. The difference between the United States and China's online users is that the United States only has about 21% of the people creating original content and not just web surfing on other people site, while China has and astounding 40% create new content which mostly have to do with advertisements for new ideas.
The top 3 social networks in China are used on a daily occasion just like ours, but not all of them have to do with just socially interacting with friends. There is one similar which is called RenRen.com. This site was actually named Xainei (which means "on campus") until is was changed in August of 2009 to RenRen.com (which means "everybody"). This is the most popular of the 3 most used social networks in China.
The next most popular social network was focused on users that are considered white collar middle class. The name of this site is called Kaixin001. This is a website that is used for business, mostly multinational business, to share products. Everyone knows how China makes a million different products throughout the world, and this is one of the sites that those companies used to share their product to other countries very quickly.
The 3rd most popular social network in China is 51.com. This is used for people who live in "lower tier cities". Each of these 3 social networks seem to fit into their own niche. The mainstream RenRen, the most prestigious Kaixin001, and the populist 51.com.