As we expand our technological horizons in the 21st century, some industries are beginning to feel the pressure of the changing times. Wired.co.uk says, since former President Richard Nixon decreased the rules of competition of newspapers in the 1970 Newspaper Preservation Act, big US newspaper groups have created "monopolies" in the newspaper market of major cities. And now the newspaper industry has been in some decline the last few years due to the popularity and easy access of the internet. Along with the accessability of the internet, groups.google.com says that newspapers "lose business due to news outlets getting paid to receive traffic from search engines and receive advertising money".
According to wired.co.uk, a online magazine started in March 2009 with US and UK paper magazines, British advertisers spend a larger amount of money from their budget on digital advertisements than their US counterparts."British national newspapers are less reliant on advertising and classified advertising than regional newspapers", it said. Since they don't depend on advertising as much, national papers profit loss isn't as hard hitting as regional papers. Unfortunately for US newspapers, their advertisements decreased over a span of months as "US advertisers fled the costly monopoly newspapers" and went to...you guessed it, the Internet. Jobs are at stake with the decrease of sales and revenue declining to 40 percent in the UK.
But some papers aren't feeling the pinch, with the ever growing popularity of tabloids see their sales and revenue to float above water as well as the having the benefit of being "privately owned" (wired.co.uk). To conform to the changing times and use their resources to their advantage, papers might have to consider (and fast) whether or not the decision to use digital advertisements and the Internet is the best one.
Source: Groups.Google.com/soc.culture.british
Source:Wired Magazine (UK)