Blackberry has bought a London-based mobile technology start up company Movirtu. The company allows the users to have multiple phone numbers on one device. Blackberry has made it easier to have one smartphone instead of two. One smartphone for work and personal use.
The virtual SIM technology from Movirtu allows the users to have both a business and personal phone number on the same smartphone. The individual will have separate billing for voice, data and messaging usage on each phone number. This allows the corporate to switch between work and personal easily without having multiple devices.
"Clearly this fits nicely within the strategy we have so far. We are building recurring revenue streams in value-added services and providing more value to enterprises," said the Head of Blackberry's Enterprise Unit John Sims.
Blackberry is trying to appeal to the bring your own device crowd which is the corporate world. In the corporate world, many people bring their own smartphones into the office; inorder to use the phone for office activities. The technology from Movirtu allows people in the corporate world to restrict calls or emails but not affect their personal calls or emails on the same smartphone.
Blackberry was the first to dominate the smartphone market. Blackberry has reshaped itself. Blackberry with Movirtu technology makes it easier for its users to switch between both numbers. People can have a business and personal phone numbers on same device. Blackberry has eliminated the need for multiple devices.